Pareto Media Group

Pareto Media Group Pareto Media Group is a full-service digital agency for small businesses.

This includes full website creation, digital marketing, content creation and social media management.

After finishing running a facebook ad campaign to increase engagement, we received a nice congratulation from Facebook! ...
04/04/2017

After finishing running a facebook ad campaign to increase engagement, we received a nice congratulation from Facebook! Next time, we will reach 80%, more importantly, we will drive even more engagements.

A is proof. A lot of are tired of updating their websites every few years to meet web standards. With a respon...
12/14/2016

A is proof. A lot of are tired of updating their websites every few years to meet web standards. With a responsive website, gone are the days of those yearly updates. A responsive site will continue to to future widths - and as a plus, cuts down on load times. A website, with responsive design (combined with content) will cut down on your future costs, immensely!
If you've been procrastinating on updating your site, now's the best time to do it. The trends continue to push for responsive design and you'll notice the benefits immediately.

Online Shopping Time Now Laptop/PC Shopping TimeIn 2013, there was a seismic shift in trends. As of June 2013, t...
12/06/2016

Online Shopping Time Now Laptop/PC Shopping Time
In 2013, there was a seismic shift in trends. As of June 2013, the online shopping were – you guessed it – mobile devices. They passed PCs and laptops, garnering 55% of shopping time spent online as measured, as compared to 45% for laptops and desktops combined. That number continues to climb. As of December 2014, and now account for 60% of digital time spent.

Pareto PrincipleBe effective, not efficient. There’s a distinction between this two! is carrying out the tasks that ta...
11/20/2016

Pareto Principle

Be effective, not efficient. There’s a distinction between this two! is carrying out the tasks that take you nearer to your goals. Efficiency is doing a given task (whether or not) in the most way possible. Being with no regard to effectiveness is the setting of the universe. Efficiency is nevertheless vital, but useless except it’s used to the right things.

Implement the Principle – also regarded as the 80/20 Principle (meaning 80% of outcomes come from 20% of time and effort devoted to them) and remove anything you’re performing that’s a of your So, restricting your tasks to the important ones will cut down your work time and maximize your productivity.

11/12/2016

Personalize. It's important to not only personalize offers and tweets to individual customers but also to also personalize your business and give it character. Being authentic is key in successful social media. "Your greatest asset as a small business owner is yourself," Goldstein says. "People create relationships with people, not with a soulless brand, so 'personalize' yourself as the voice of your business online and people will be more likely to trust, like, and 'like' you."

11/10/2016

React quickly. Hopefully you'll be receiving positive feedback on social media, but chances are you'll also get a lot of complaints. It is crucial that you act quickly and respond to these complaints. "The fact that they have taken the time to complain at all means there is a chance to address their concerns and repair your reputation," Goldstein says. "Most importantly, by responding quickly (and you'll have to, considering that the average tweet has a lifetime of 18 minutes), you build up an image of a business owner who cares about each customer and who can respond honestly to feedback and criticism by making changes."

You’re bound to have noticed that video played a big part this year when it came to inbound marketing strategies. Accord...
11/10/2016

You’re bound to have noticed that video played a big part this year when it came to inbound marketing strategies. According to an awesome infographic from HubSport , Works has concluded that by #2017 video will take up 69% of all web (the equivalent of 4x as much as and time spent emailing).
Why is this a reason to
in a new ?
Video will only in 2016, so embracing video is a no brainer if you want to get about

11/09/2016

Be interactive. Post things like quizzes or polls to engage followers. Or maybe run a live Q&A or a competition. "Social media is still a relatively new space, and there is room for you to get creative in the kind of content and outreach you do, so don't be afraid to take risks.

11/04/2016

Turn the relationships into sales. Once you've established connections with followers, you can start to drop in offers to turn social media activity into online and offline sales. You can even personalize offers to specific social media in a hyper-targeted manner

A WEBSITE SAVES YOU MONEYAs a small business owner you probably think you can't afford a website, but you can't NOT ...
11/03/2016

A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't afford a website, but you can't NOT to. Although the of a website varies, once it's up and running, a website for a small generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the you can reach with a website, it is a very cost effective way to promote your business.

11/01/2016

Use what you already have. Leverage content you've already created or that your customers have produced. This will make your life easier while including other voices and engaging followers.

10/30/2016

Plan in advance. Set up a content calendar so that you're not scrambling to figure out what to post every morning. Take advantage of holidays like Christmas and Valentine's Day as well as niche days that are related to your company. So if you're a small bookstore, make sure to be active on social media during Banned Books Week.

Address

Woodbridge, CT
06525

Website

Alerts

Be the first to know and let us send you an email when Pareto Media Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category