AVFX

10/15/2026

Global Handwashing Day. A very real holiday in production. Gear gets shared. Headsets get worn. Hands get washed. No notes.

10/11/2026

Vegas, here we come.
David Keller and Terra Sedillo are headed to IMEX America and our calendars are filling up.
If you’re attending and want to talk through an upcoming event, explore what’s possible with your production strategy, or simply put some face time behind the emails, let’s find a time to meet.
See you at IMEX.

10/08/2026

There’s a lot changing in events right now.
Expectations are higher. Technology is more connected. And the decisions happening long before show site have a bigger impact on the attendee experience than ever.
That’s exactly why we’re looking forward to the conversations at IMEX.
David Keller and Terra Sedillo will be there representing AVFX, meeting with planners, partners, and event teams thinking about what’s next.
Going to IMEX? Let’s connect.

10/08/2026

Getting 700 people into a room is an accomplishment.
Earning their attention once they're there? That's an entirely different responsibility.
Organizations invest significant time, money, and resources into bringing people together. Yet somewhere between the production budget, stage design, and run of show, we can lose sight of the two most valuable things an audience brings: their time and their attention.
Every technical decision, every transition, every visual, and every moment onstage has the potential to strengthen the message or distract from it.
At AVFX, we believe production partners have a responsibility to understand that distinction.
Because filling a room is one measure of success.
Making that room worth being in is another.
Our latest article explores why attention deserves a place at the center of every production conversation.

10/06/2026

We’re heading to IMEX America.
David Keller and Terra Sedillo will be in Las Vegas connecting with event professionals, partners, and industry friends from across the globe.
If you’ll be there too, let’s make some time to connect. Whether you want to talk event production, trade show AV, presentation management, or simply compare notes on where the industry is headed, we’d love to see you.
📍 IMEX America | Las Vegas

10/06/2026

Did you know production is one of the most strategic decisions you make?
If your event supports a bigger goal, this newsletter is for you.
Join the newsletter for strategic production perspective.
https://hubs.ly/Q041ng_P0

10/02/2026

Your attendees don't see:
Vendor 1.
Vendor 2.
Internal Team A.
Agency B.
Technology Partner C.
They see your event.
One experience.
That's why the handoffs matter.
The communication matters.
And the connections between production, content, presentations, internet and the rest of the event matter.
The more complex the event gets, the more important those connections become.

10/01/2026

International Stage Management Day. The quiet backbone of every show. The schedule holders. The calm voices. The people who know everything and still keep it moving.

09/30/2026

One thing we'll always argue for at an SKO:
Don't treat the awards like another slide in the agenda.
Someone just had the best year of their career.
Give them a moment.
Change the lighting.
Give them a walk-up.
Put their name on the screen.
Play the music.
Let the room react.
Recognition is part of your culture.
It should feel like it.
https://hubs.ly/Q04wXQtb0

09/29/2026

Everyone leaves the SKO fired up.
Great music.
Great closing session.
A million airport selfies.
Then Monday happens.
Here's the question we think matters:
What's different when the sales team gets back to work?
What do they understand?
What do they believe?
What are they actually going to do differently?
Start there.
Then build the kickoff backward.
Read:

How to Plan a Sales Kickoff That Builds Momentum for the Year Ahead Everyone leaves the sales kickoff fired up.The music was good.Leadership gave a big closing speech.People posted photos from the airport.Then Monday happens.If the energy disappears the minute everyone gets back to work, what did t