06/23/2026
ATLANCO makes public safety and military apparel under brands like TRU-SPEC and 5IVE STAR GEAR — with manufacturing in five countries and over 1,000 employees. They use Microsoft Dynamics AX with Sunrise Business Intelligence to drive role-based analytics on any device.
One insight changed their business: analytics showed that a tactical pant color they almost discontinued was actually trending up. Now it sells like hotcakes. That's what good data does.
Read the full story: https://sunrise.co/customer-stories/atlanco/