Breezie Castell Marketing

09/03/2026

Organize pens with me. Why am I doing this? Because I genuinely needed access to different kinds of pens faster, and they felt unorganized.

Also I always do this because it’s satisfying 😅

How many pens is too many?

09/02/2026

The top of your funnel is how customers first hear about you, and the bottom of the funnel is when they reach out to work with you or buy your product.

The important part of the funnel is guiding your customers to the next step. It’s like walking them to the cash register. Include CTAs in each part of the funnel. What’s a CTA? It’s a call to action. Think of it like an arrow on the floor guiding the customer toward the next step. Examples are usually a button that says “Learn more” or “buy now”.

My own business funnel works like this: I have many entry points across the internet, including different websites and social media platforms. In each place, I have a call to action that says “Learn More,” which leads people to my website. Each page is designed to guide potential clients to the next step. So if they go to the frequently asked questions page, or read information about working with me, I’m still urging them to ultimately fill out my contact form, which is the “bottom” of the funnel.

08/31/2026

SEND TO YOUR FRIEND

08/30/2026

Working with me cuts through all the bulls***. You’re a business. I already know your goal is to make more money. Let’s work on getting you more.

08/29/2026

Ad concept

08/29/2026

08/29/2026

Packaging design is one of my absolute favorite things to work on.

The process is simpler than it might seem: you send me the printer’s specifications, usually in the form of a dieline. A dieline is essentially what the package would look like if you unfolded it and laid it flat. I design directly onto that file, prepare the artwork, and send it back ready for your printer.

I’m also always happy to communicate directly with the printer, since each one has slightly different requirements for how they want artwork prepared.

And if the packaging allows for it, I love designing the inside too. That unexpected detail when someone opens the box can turn ordinary packaging into a complete unboxing experience.

Pricing depends on the shape and number of surfaces being designed. A simple round or wraparound package may start around $200, while more detailed boxes with multiple exterior and interior panels are priced according to the full scope.

08/27/2026

I almost just started writing the caption onto my physical phone with this pen 😂😵‍💫HELLO! EARTH TO BREEZIE ANYONE HOME

08/26/2026

The year I started Breezie Castell Marketing vs now 🥹 I was in my mid 20s now I’m in my early 40s.

By the way for any fashion girls or gays— the pants in slide one were thrifted VINTAGE VERSACE with a waffle texture. Ugh. So good. ❤️

What’s happened since 2011 when BCM was founded: Canva came out and making websites became much easier for folks to make.

I’ve helped thousands of brands across the world, from USA to the UK, to Germany, from Australia to Canada and South America.

I’ve expanded my offerings across more parts of the marketing process, like consulting, educational models and downloadable assets.

I’ve tried retainer models and moved back into flat rate pricing.

And now the largest most rapid shift in the industry is unfolding in real time- artificial intelligence.

I don’t know where ai will take us, but I’m not against it. BCM was built to help businesses grow. It didn’t start as a creative firm, it started as a website firm that wound up doing creative. I firmly believe that rolling with the punches and going with the flow is in our best interest when it comes to tech. At the very least understand it.

It’s been 15 years since we started, me and the girl in slide one.

Cheers to 15 more. ❤️❤️‍🔥