06/23/2026
She made $8M selling toothpaste that looks like mints.
The brand: Bite Toothpaste Bits
The product: natural toothpaste tablets. Pop it in, chew, brush. Done.
No plastic tube. No chemicals. Zero waste.
→ Lindsay saw toothpaste tubes washing up in the ocean
→ Asked: can toothpaste be zero-waste?
→ Built Bite in 2018 — created an entirely new category
→ 4.9 stars. 22,000+ reviews. 33% off with subscribe-and-save.
She didn’t sell better toothpaste.
She sold a better way to think about toothpaste.
$8 million and counting.