10/15/2026
Why do so many celebrity brands fail, while a few actually win?
let’s talk about Chamberlain Coffee
emma chamberlain blew up on youtube with casual, talk-to-the-camera-like-a-friend videos. and in basically every single one, there was coffee — making an iced latte at home, sipping it in the car, grabbing one on a thrift run. so when she launched a coffee brand in 2019, it wasn’t a random merch choice.
but it’s smarter than it looks.
coffee’s a consumable. people finish a bag and need another one, so the demand repeats on its own. and it’s something a huge chunk of her viewers already drank every single day — she wasn’t creating a market, she was stepping into one that was already there.
the product was genuinely different too. her first drop was cold brew bags you steep like tea at home, something you couldn’t really get anywhere else. and she priced it premium, which kept margins healthy and positioned it as a serious coffee brand instead of merch.
she picked a product she actually used and her audience already loved, made it genuinely good instead of a cash-grab, and treated it like a real business.
want the clever tactics they use on their website? full breakdown on youtube plus a quick agentic opportunity brief — comment « COFFEE » and i’ll send them both over.