09/01/2026
Meet Oak + Leather Men's Mercantile, the men's counterpart to Brick + Ivy Market that I shared earlier this summer!
Same owner, same tourist towns, same gap we solved the first time. Melissa's shops pull visitors from all over, and she needed an online home that keeps those customers connected once they leave Holland and Saugatuck.
So, we did it again... A brand expansion project and a Shopify website all built to work as one cohesive and recognizable system. This time for the guys, and everyone shopping for them!
Getting to design for menswear was such a fun shift, and giving oakandleathermercantile its own identity while keeping it in the same family as is the strategy part I love!!
If you've built something worth traveling for and your online presence isn't keeping up, let's fix that!
boutique branding, Shopify website design, Klaviyo email marketing, menswear brand design, boutique website design, brand strategy for retailers, email marketing for retailers, tourist town retail, mens shop branding, brand design of mens brand