Breezy Hill Marketing

11/05/2026

If your lead volume looks healthy but decision maker engagement is weak, you could be dealing with Pipeline Attrition Syndrome.

Common symptoms: steady form fills, few meetings, deals that stall at evaluation, and a sales team that says the leads aren't real.

Here's how to diagnose it in HubSpot and the treatment plan we recommend. Link in comments.

10/29/2026

Something new is here. Breezy Hill has relaunched.

Over the past few months we took a hard look at how we work with healthcare marketing teams, and we’ve refreshed our services, our message, and our website to match.

Here’s what hasn’t changed: we’re still the team behind healthcare marketing teams. We plug in where you need us most, from strategy and HubSpot operations to demand gen, content and AEO, paid media, design and web, and video. And we report on pipeline, not impressions.

What’s new is how clearly we can show it. Read the full story on our blog (link in the comments).

08/13/2026

Here's a free 20-minute AI visibility audit for health tech marketing leaders.

Open ChatGPT, Perplexity, Gemini, and Claude. Ask the same questions a health system, payer, or provider would ask when evaluating vendors like yours.

Find out which companies AI recommends. Check whether AI mentions your company. See whether AI recommends a competitor instead.

In 20 minutes, you'll understand how AI influences your buyers before they ever visit your website or talk to your sales team.

As Amanda Boatright put it on CMOs Off Script, start by running an AI audit. Identify who AI cites, then look at the data.

That's your first move. Don't overhaul your strategy. Measure how your brand shows up across the category you compete in.

If you run the audit this week, tell us what you find.

https://hubs.ly/Q04sty7D0

08/11/2026

What could drive a 1,850% increase?

HubSpot grew its AI-sourced leads by 1,850% after building its own Answer Engine Optimization strategy, long before it offered the approach as a product.

If you sell to health systems, payers, or providers, your buyers already use ChatGPT, Perplexity, and Gemini to evaluate vendors. They ask AI which companies to consider before they ever visit your website. They remember the companies AI recommends.

If AI doesn't recommend your brand, it recommends a competitor instead.

Where does your brand stand today?

07/21/2026

For healthtech marketing leaders: it's Tuesday morning. Your SEO report and your paid social report don't agree with each other. Your team is down a headcount. And somewhere in a shared drive is a strategy deck nobody's opened since kickoff.
Then someone on the board asks if you're showing up in AI generated answers. And none of your marketing partners have even brought it up.
Laura Hill breaks down why the old agency model is running out of road and what to look for instead.

The healthcare agency playbook is outdated. See why embedded partners—not siloed vendors—will define healthcare marketing success in 2026.

04/17/2026

In the world of healthtech and B2B, cutting through the noise has never been harder.

Short-form video isn't just a trend; it’s the most efficient tool for building visibility and trust at scale.

As our CMO Laura Hill puts it: "Don't let the search for perfect lighting stop you from sharing the perfect insight."

In our latest blog, we dive into:
✅ Why visibility leads to familiarity (and familiarity to trust).
✅ How to repurpose one 90-second video across your entire ecosystem.
✅ Why consistency beats high-production budgets every time.

Read the full post here: https://hubs.ly/Q04cvjwJ0