Fat Guy Media

10/15/2026

More clicks don’t automatically mean a better paid search campaign.
Clicks tell you that someone responded to an ad. They don’t tell you whether that person became a lead or customer.
For a clearer picture of performance, look at metrics such as conversion rate, cost per conversion, and the actual search terms generating results.
Traffic matters. What happens after the click matters too.

10/14/2026

Your competitor is showing above you on Google Maps. But why?

Local search visibility involves more than physical location. Relevance, distance, and prominence all play a role, while your Google Business Profile and broader online presence can help Google understand your business.

If local customers are important to your business, understanding these factors can help you identify potential visibility gaps.

This blog takes a closer look at why competitors may be outranking you and what you can learn from it: https://www.keeninsites.com/blog/why-is-your-competitor-showing-above-you-on-google-maps

You search for one of your most important services on Google Maps, expecting to see your business near the top. Instead, a competitor appears above you.

10/14/2026

Do you need to completely reinvent your SEO strategy for AI search?

According to Google, the fundamentals still matter.

Google’s guidance for AI Overviews and AI Mode emphasizes many familiar SEO principles, including creating unique, useful content for people and making your pages easy for Google to access and understand.

AI may be changing the search experience, but useful content remains at the center of it.

Google’s guide is worth a read:
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

10/09/2026

Publishing a new webpage doesn’t mean Google will find it.

One way search engines discover content is by following links from pages they already know about. That’s why internal linking is an important part of SEO.

It also benefits your visitors. Relevant internal links can lead people to additional information and make your website easier to navigate.

Think of internal links as pathways for both search engines and people.

10/07/2026

Content marketing has the potential to generate 3X more leads, according to research cited by HubSpot.

But leads are only part of the story.

A useful blog post can answer a customer’s question today and continue attracting search traffic months later. Educational website content can help people better understand your services. Original insights can give both search engines and AI platforms more context about your expertise.

That’s what makes content marketing so valuable. One piece of quality content can support search visibility, customer education, brand credibility, and lead generation at the same time.

09/30/2026

A customer journey rarely moves directly from “I just discovered this company” to “I’m ready to buy.”

People research, compare options, read reviews, revisit websites, open emails, and interact with brands multiple times before making a decision.

Customer journey mapping helps visualize those interactions and identify what information someone may need at each stage.

Understanding the journey can lead to more relevant marketing because the message reflects where the customer actually is, rather than where you want them to be.

09/29/2026

What exactly is programmatic advertising?
It’s an automated approach to buying and placing digital ads using data and real time technology. Programmatic campaigns can reach audiences across websites, mobile apps, streaming platforms, and other digital environments.
The advantage is greater precision. Rather than choosing only where an ad appears, advertisers can focus more closely on who they want to reach and when.
Like any advertising strategy, its effectiveness ultimately depends on targeting, creative, messaging, and measurement.

09/25/2026

88% of online consumers are less likely to return to a website after a poor experience.
And user experience isn’t determined by design alone.

Slow load times, broken links, outdated plugins, confusing navigation, mobile display problems, and other technical issues can all create friction for visitors.

Routine website maintenance helps catch these problems before they become bigger issues. A website shouldn’t be treated as something you build once and forget about.

09/22/2026

When does a business need to rethink its branding?

It isn’t always about having an outdated logo. A brand may need to evolve when the company’s audience, services, positioning, values, or competitive landscape has changed.

Effective branding brings visual identity, messaging, and customer experience together around a consistent idea of what the business represents.

As your company evolves, it’s worth asking whether your brand still tells the right story.

09/17/2026

SEO is no longer the only consideration when creating content for search.

Answer Engine Optimization, or AEO, focuses on making information easier for AI powered platforms to understand and potentially reference when answering user questions.

Clear explanations, well organized information, relevant supporting details, and authoritative content can all contribute to stronger visibility.

The goal isn’t to abandon traditional SEO. It’s to think more broadly about all the ways people now search for answers.