Fat Guy Media

09/02/2026

SEO is valuable because it reaches people when they are actively searching for information, products, or services.

SEO leads have a 14.6% close rate compared to 1.7% for outbound leads. One reason for that difference is intent. Instead of interrupting someone with a message, search allows businesses to become visible when a potential customer is already looking for an answer.

A strong SEO strategy starts with understanding what your audience searches for and creating useful content around those needs.

08/29/2026

When someone searches for a product or service you offer, do you or your competition show up first?

Search Engine Marketing (SEM) helps put your business in front of people who are already looking for what you sell. That means more qualified traffic, more leads, and faster results than waiting for organic rankings alone.

The best part? Every click comes from someone with intent. The right strategy makes sure those clicks have the best chance of turning into customers.

If your business isn't showing up when it matters most, it may be time to rethink your search strategy.

08/27/2026

Your customers expect more than a website. They expect an experience.

A custom mobile app can help you deliver exactly that.

From secure payments and personalized content to push notifications and social media integration, the right features make it easier for customers to engage with your business.

A well-built app doesn't just look good, it strengthens customer relationships, improves the user experience, and helps your business grow.

Ready to build an app your customers will actually use? Contact us today to get started.

08/24/2026

AI can write, automate, and save you time on generic tasks.

But it can't replace the human creativity, strategy, and real-world experience that turn marketing into real results. The smartest brands aren't handing the keys over to AI, they're using it as a tool while letting experts lead the way.

Check out this blog to see why human touch still gives businesses a competitive edge: https://www.keeninsites.com/blog/ai-in-marketing:-why-human-expertise-still-matters

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08/21/2026

Organic reach is great. But if you're serious about growing your brand, paid social needs to be part of the plan.

Social media ads convert 27% better than many other digital ad formats because they put your message in front of the right audience at the right time.

The right strategy builds brand awareness, drives engagement, and turns interested users into paying customers.

Stop guessing. Start advertising with purpose.

08/20/2026

If your social media strategy doesn't include video, you're leaving attention and opportunities on the table.

Short-form video has become one of the fastest ways to capture interest, tell your story, and keep your brand top of mind. But creating content that people actually want to watch takes more than hitting the record button.

From strategy and scripting to filming and editing, our team at Fat Guy Media helps businesses create videos that stop the scroll, spark engagement, and drive results.

08/18/2026

Getting noticed by local customers takes more than hoping they’ll find you.

When people are actively searching for businesses like yours, Yelp can be one of the first places they look. The right Yelp advertising strategy helps put your business in front of high-intent customers who are ready to make a decision.

Our team optimizes your Yelp ads to maximize visibility, connect you with the right audience, and turn local searches into real business.

08/15/2026

Ever wonder why AI keeps recommending the same brands? It's not random, and it's not just about ranking #1 on Google anymore.

AI tools are changing how people discover businesses, pulling recommendations from brands they recognize as credible and trustworthy. If your business isn't showing up in those conversations, you're missing opportunities.

Check out this blog to learn why some brands get recommended while others don't: https://www.keeninsites.com/blog/why-llms-recommend-some-brands-and-ignore-others

For years, the thing that defined digital marketing success was where you ranked in search results.

08/11/2026

Your website's main job is to make a great first impression.

Actually, 94% of users judge a business's credibility based on website design. If your site looks outdated, feels confusing, or doesn't inspire confidence, potential customers may leave before they ever learn what you offer.

Great web design isn't just about aesthetics, it's about building trust, guiding visitors, and turning clicks into customers.

If your website isn't working as hard as you are, it might be time for an upgrade.

08/08/2026

Trying to be everywhere on social media? That might be the problem.

You don't need to post on every platform, you need to show up where your audience actually spends their time. When you understand who your customers are and how they engage online, you can stop spreading your efforts thin and start creating content that drives results.

Work smarter, not louder. Focus on the platforms that your customers are on the most.