GAVL

06/03/2026

The legal industry is more competitive than ever—and search visibility matters.

When someone searches for legal help, your firm needs to appear where it counts.

Our SEO strategies help law firms:
✔ Rank higher in Google search
✔ Increase qualified traffic
✔ Compete locally and nationally
✔ Build long-term visibility

Better rankings lead to better opportunities.

👉 https://www.gavlmarketing.com/services/law-firm-seo/

06/03/2026

Today we’re celebrating Rick Bitzelberger, our talented Content Writer at GAVL! 🎉

Rick plays an important role in helping law firms communicate clearly, connect authentically, and build authority through thoughtful, strategic content.

From website copy and blogs to SEO-driven messaging and storytelling, his creativity and attention to detail help bring brands to life and make a lasting impact online.

We’re grateful for the passion, collaboration, and creativity Rick brings to the team every day.

Join us in wishing Rick a very happy birthday and an amazing year ahead! 🎂

06/02/2026

🎙️ What does it take for a law firm to stand out online in today’s AI-driven world?

In Episode 25 of Law, AI & Money, GAVL Co-Founder & CEO Ryan Raplee joins host Rocco Strangio to discuss the evolving landscape of legal marketing and what firms need to do to build trust, visibility, and long-term growth.

From SEO and digital advertising to online reputation management and the impact of AI on marketing strategies, Ryan shares practical insights for law firms looking to stay ahead of the competition.

Key topics include:
✅ Why reputation is one of a firm’s most valuable assets
✅ How AI is changing legal marketing
✅ The role of content in building authority and trust
✅ Why recognition and credibility matter online
✅ Strategies to increase visibility and attract the right clients

If you're looking to grow your law firm and strengthen your digital presence, this is a conversation you won’t want to miss.

🎥 Watch the full episode: https://www.youtube.com/watch?v=V2au5GF02og

MILESTONE

Welcome back to another episode of the Law, AI & Money podcast, hos...

06/02/2026

A law firm website has one job: turn visitors into clients.

If your site is outdated, slow, confusing, or difficult to navigate, potential clients are leaving before they ever contact your firm.

At GAVL, we create websites that:
✔ Build trust immediately
✔ Clearly communicate your value
✔ Convert traffic into consultations
✔ Reflect the professionalism of your firm

Because first impressions happen online first.

👉 https://www.gavlmarketing.com/

06/01/2026

With more than a decade of experience in the legal industry, GAVL understands what law firms need to grow in a competitive market.

From SEO and websites to video and branding, we create strategies built specifically for attorneys—not generic businesses.

That industry focus helps our clients stand out, build trust, and generate meaningful results.

👉 https://www.gavlmarketing.com/

05/30/2026

The firms that stand out today aren’t just winning cases — they’re supporting clients through some of the most difficult moments of their lives.

In this episode of Behind the GAVL, Brian Garelli of Preferred Capital Funding shares why understanding the financial and emotional stress clients face can completely change the client experience.

Better support. Better communication. Lower stress. Stronger trust.

That’s what separates firms that simply handle cases from firms that truly serve people.

🎙️ In this episode:
✔️ The hidden financial pressure many clients experience during lawsuits
✔️ Why empathy is becoming a competitive advantage for law firms
✔️ How stronger client support builds trust and loyalty
✔️ The connection between client experience, branding, and firm growth
✔️ Why firms that think differently create better outcomes

Clients remember how your firm made them feel — not just the result of the case.

Listen now: https://www.gavlmarketing.com/podcast/the-hidden-financial-stress-clients-face-during-a-lawsuit-with-brian-garelli/

05/29/2026

Better marketing doesn’t just bring in more leads—it brings in better cases.

If you’re ready to grow your firm with a strategy that actually works, let’s talk.

👉 https://www.gavlmarketing.com/

05/29/2026

“...how are you seeing AI change the way law firms handle leads?”

Happy Friday, everyone! We’re excited to share that Behind the GAVL has made it to Episode 11. A huge thank you to everyone who has listened, watched, and followed along with us so far.

In this clip, Ryan Raplee, Co-Founder and CEO of GAVL, and Brett Kohler, Head of Sales at Intaker, discuss how AI is transforming the lead intake process for law firms.

Traditionally, firms have had to manually review transcripts, evaluate potential cases, and determine whether a lead was worth investing valuable time into.

Today, technology is helping reduce that manual effort.

With Intaker’s platform, firms can quickly identify qualified leads and focus their attention where it matters most.

The goal isn’t to hand over your entire operation to AI. It’s to eliminate the mundane work, free up valuable time, and allow attorneys and staff to focus on higher-value tasks that require human judgment and expertise.

Tune into this clip to see how AI is helping firms get more of it back. You can watch the full episode on our YouTube channel or wherever you tune-in to your favorite podcasts.

https://bit.ly/4nUhAVE

05/29/2026

People don’t build careers where they feel overlooked. They build careers where they feel understood.

In this episode of Behind the GAVL, Cheryl Pope of Carlton Human Capital shares how communication, leadership, and culture directly impact retention, performance, and long-term growth inside law firms.

When team members clearly understand their role, feel supported by leadership, and see how their work contributes to the bigger mission, a job becomes something more meaningful.

🎙️ In this episode:
✔️ The communication gaps hurting law firm culture
✔️ Why role clarity improves performance and accountability
✔️ Leadership mistakes that create disengaged teams
✔️ How alignment creates stronger client experiences
✔️ Building organizations people actually want to grow with

Strong firms aren’t built on titles alone — they’re built on trust, clarity, and people who feel valued.

Listen now: https://www.gavlmarketing.com/podcast/leadership-culture-and-accountability-in-law-firms-with-cheryl-pope/

05/28/2026

What’s something sales professionals could learn from comedians?

In this episode of Behind the GAVL, Ryan Raplee sits down with Brett Kohler, Head of Sales at Intaker, to discuss how AI is transforming the way law firms capture, qualify, and convert leads.

Brett brings a unique perspective to the conversation.

While he’s spent years in sales and client relationships, he also has a background in stand-up comedy and acting, so needless to say, he understands how to connect with people, read a room, and communicate effectively.

The episode also explores how tools like Intaker are changing the way firms manage new client communication, and what the future of AI could look like for the legal industry.

Together, they dive into:
- How AI is improving law firm intake and lead conversion
- Why speed-to-lead matters
- How website chat creates a stronger first impression
- What's Brett and Ryan's favorite standup comedian
- Why human connection still matters in client communication

If your firm is looking to improve intake, lead conversion, and the client experience, this conversation is worth a listen!

https://bit.ly/4nVOeq4
YouTube: https://bit.ly/3PxydtM