GAVL

10/16/2026

Happy Friday all!

Your law firm is built to deliver. We help make sure the right clients can find it. Here at GAVL, we help law firms tell their stories, strengthen their brands, and connect with the people who need their help.

Legal marketing is hard. GAVL makes it work.

Are you the law firm that clients find first?

Explore GAVL: https://www.gavlmarketing.com/
View our work: https://www.gavlmarketing.com/gavl-video-portfolio/
Let’s talk: 888-616-4286

10/14/2026

Your firm’s growth starts with connecting with the people who need you.

At GAVL, we take the time to understand your people, your goals, and what makes your firm different. For over a decade, we’ve helped law firms build their online presence and reach potential clients in their local markets.

Through custom websites, SEO, cinematic video, social media, and paid ads, we bring your marketing together to support your success.

“Our traffic has increased by 13% year over year, and our engagement rate has increased by 10 points to 40%.”
— J. Perdue, Marketing Director, Curcio Law

When you succeed, we succeed. That’s the partnership behind our work.

Your next case starts with better marketing. Explore our website portfolio and see what’s possible for your firm.
Let's Talk - (888) 616-4286

10/13/2026

GAVL is proud to support the First Community Foundation Partnership of Pennsylvania and the important work they do to strengthen local communities.

Our CEO, Ryan Raplee, is honored to serve on the Foundation’s Board of Directors, and we're happy to be part of an organization making a meaningful difference.

As FCFP celebrates 110 years, we encourage you to join us in supporting their continued impact. Every gift makes a difference!

A community’s future is shaped by people who care about it. People like you.

A school that gave you your start. A local organization that was there when you needed it. A place you want future generations to enjoy. Our reasons for giving often begin with a personal connection.

As First Community Foundation Partnership of Pennsylvania approaches its 110th birthday on November 20, we invite you to become a Friend of the Foundation.

Your gift supports the ongoing work behind FCFP’s community initiatives: connecting generosity with local needs, working alongside nonprofit partners, and strengthening communities across our region.

Our first gift came from two friends. Together, James B. Krause and James B. Graham gave $30 to the Foundation. In their honor, we invite you to consider a $30 gift as we celebrate 110 years. Any amount is welcome and appreciated.

Come be among friends.

Become a Friend: FCFPartnership.org/friends

10/13/2026

Q: I think my website hasn't been updated in 6 years...does that affect my search rankings? Is it "ok" to use AI to write all of my web and social content? Do I even need a marketing budget anymore as a lawyer...and where do I even begin because?

It can all feel a bit overwhelming.

You shouldn't have to navigate all of these questions alone.

Hi, we're GAVL. 👋

Why do law firms choose to work with us?

Because our team puts in the work.

We’re real people working alongside your firm to help you grow, compete locally, actually answer your questions when you call or email, and stay ahead as marketing, technology, and search continue to change rapidly.

GAVL is a boutique agency who helps law firms build a clear plan for growth—from websites, SEO, and content to video, social media, and paid campaigns.

We believe your story deserves to be seen, heard, and remembered.

Just as you advocate for your clients, we advocate for your brand and work to make sure it reaches the people who need your help.

When you succeed, we succeed.

That's why lawyers have chosen us for the past decade.

Thank you, Jessica, for the kind words and for sharing your experience with our team. 💙

Let’s talk: (888) 616-4286

10/12/2026

Why do law firms choose GAVL?

Because our team puts in the work.

We’re real people working alongside your firm to help you grow, compete locally, and stay ahead as marketing, technology, and search continue to change.

Questions like:

Does a website that hasn’t been updated in 6 years affect search rankings?

Is it “ok” to use AI to write all of your web and social content?

Do I need a marketing budget anymore online...and where do I even begin?

It can all feel a bit overwhelming.

You shouldn't have to navigate all of these questions alone.

At GAVL, we believe your story deserves to be seen, heard, and remembered. Just as you advocate for your clients, we advocate for your brand and work to make sure it reaches the people who need your help.

A boutique agency who helps law firms build a clear plan for growth—from websites, SEO, and content to video, social media, and paid campaigns.

When you succeed, we succeed.

That's why lawyers have chosen us for the past decade.

Thank you, Jessica, for the kind words and for sharing your experience with our team. 💙

Let’s talk: (888) 616-4286
https://www.gavlmarketing.com/projects/

10/10/2026

Can law firms use AI without putting clients or cases at risk?

On this episode of Behind the GAVL, Ryan Raplee talks with Mark Prince, founding attorney of Prince Law Firm, about how Mark uses AI in his practice each day and where he draws the line.

Mark has spent more than 35 years representing injured people and has been speaking with fellow lawyers about the ethical use of AI.

In this episode, Ryan and Mark get into:
• Where a firm can start if it wants to explore AI
• How Mark uses AI in his day-to-day as a lawyer
• What AI can help with, and what should stay in human hands
• Why lawyers should ALWAYS check AI-generated work
• What still keeps Mark passionate about practicing law after 35+ years

Thank you for joining us, Mark! And a huge thank you to everyone listening. 🎧

Can law firms use AI without putting clients or cases at risk?

10/09/2026

Your inbox shouldn’t be another full-time job.

In Episode 19 of Behind the GAVL, Ryan Raplee sits down with Sujith Jose, Co-Founder & CEO of Candle AI, to talk about how AI can help law firms better manage the constant flow of client questions, leads, case updates, and tasks.

Sujith shares how his background in self-driving car technology eventually led him into legal tech, and why he chose to focus on one of the biggest daily pain points for law firms: the inbox.

They get into:
- How AI can help prioritize and organize legal email
- Why lawyers should stay in control before anything is sent to a client
- What firms should consider when evaluating AI tools and client data
- How tech can improve client communication without removing people
- What it takes to build technology lawyers will ACTUALLY use

A big thank you to Sujith for joining us and sharing his story, perspective, and what he’s building at Candle AI. We very much enjoyed the conversation!

🎧 Watch or listen to the full episode:
https://www.gavlmarketing.com/podcast/taking-back-the-legal-inbox-with-ai-sujith-jose-of-candle-ai-episode-19/

YouTube: https://www.youtube.com/watch?v=PAakzbcrQEk

For many law firms, the inbox is where client questions, new leads,...

10/09/2026

BIG cases don’t find you by accident.

While you’re focused on delivering results for your clients, outdated websites and ineffective client communication may be costing your firm cases every day.

You shouldn’t have to figure it out alone.

If your firm isn’t visible online, you’re invisible to the clients who need you most.

GAVL makes sure your firm is seen, heard, and remembered, long before a potential client ever picks up the phone.

Let's Talk - (888) 616-4286

10/09/2026

We all know how vital case leads are to maintaining the health and longevity of your law firm, but what about the step that comes after you acquire a new lead?

The intake process is an essential bridge between your firm and your next client. It doesn’t matter how many leads you get if your firm isn’t equipped to properly handle those leads.

Let’s look at some of the ways law firm intake processes break and how they can be fixed:

• Taking Too Long to Follow Up
• Failing to Follow Up
• Spending Too Much Time on Poor Leads

Think of your intake process like a well-oiled machine. With the right checks, balances, and mechanical screws in place, you can maximize your team’s time spent on successful intake calls and communications.

Let's Talk - (888) 616-4286
Continue reading: https://www.gavlmarketing.com/2026/10/02/law-firm-intake-and-marketing-more-leads-wont-fix-a-broken-intake-process/

09/08/2026

What makes the Case Status CX Summit different from other legal conferences?

Every panel and session is led by peers, including practicing attorneys, law firm operators, and leadership professionals who understand the challenges firms face every day.

The goal is practical value: attendees should leave Charleston with a playbook they can take back to their firms and begin implementing.

Beyond the sessions, the summit includes curated experiences such as a boat outing, golf at Kiawah Island, dining in downtown Charleston, a speakeasy, and even a custom CX Summit barrel-pick wh***ey.

In this Behind the GAVL clip, Kylie Fahey shares what attendees can expect from the content, hospitality, and experiences that make the CX Summit unique.

Register and use the exclusive code GAVL25 to save 25% on your ticket:
https://www.casestatus.com/cx-summit

We hope to see you there!