10/22/2026
'Where’s the booking button?', the question that changed our app plan.
A South Florida startup came in wanting an app for everything customers might need. When we watched early users try it, they couldn’t find the booking button. So we narrowed the first release to the task they came to do: book. Start with the customer’s real need, test the flow, then build from there.
Building an app for your startup? Contact us for a consultation.