Sarah Conti • Design You Marketing

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Westminster, MA
Sarah Conti • Design You Marketing

Helping small business owners simplify their marketing + get things DONE.

Websites • Funnels • Email Sequence Writing • Website Audits • SEO • Content
Strategy + hands-on implementation without the overwhelm.

10/05/2026

“CONTACT ME” isn’t a customer journey. 👀

Don't worry. I'm not coming for every Contact button on the internet. 😂

But lately, when I'm working on a website, there’s one question I keep asking:

What does this person actually need to do next?

Let’s say someone lands on your service page.

They like what they’re reading.

They’re interested.

They're thinking, “Okay...this might actually be what I need.”

They scroll to the bottom and...

CONTACT ME

But contact you for what?

What happens when they click?

And what if they ARE interested, but they’re not quite ready to contact you?

Maybe someone who's ready to work with you needs:

Book a Consultation

But someone who's still deciding might need:

- See My Work
- View Packages
- Learn How It Works
- Download the Guide
- Check Availability

And no, this does NOT mean putting 47 buttons on every page.

PLEASE DON'T!!! 😂

It means thinking about where that person is in their decision, what they need from you next, and where you want to lead them.

And then making that next step ridiculously clear.

That's the difference between simply putting a CTA on a website and actually thinking about the customer journey.

Because your website shouldn't just give people information and hope they figure out what to do with it.

It should lead them somewhere.

So take a look at your own website today.

Find one of your Contact Me buttons and ask yourself:

Is this really the best next step for the person on THIS page?

You might be surprised by the answer. 👀

09/22/2026

I was at a recent coaching sesh and actually said out loud:

“It physically makes me uncomfortable when someone is interested in a business...and there’s no next step set up.” 😂

Seriously. It makes me twitchy. lol

Because someone found you. ⬇️

Maybe they saw you on Instagram.
Maybe they Googled you.
Maybe someone recommended you.
Maybe you shared your new offer in a Facebook Group.

-

Great!

👉🏻 Okay...but then what? 👀

They land on your website or sales page.
Can they immediately understand what you do?
Do they recognize themselves in your messaging?
Do they understand what you’re offering?
Do they trust you?
Is it ridiculously clear what they should do next?

--

👉🏻 Okay...but then what?

They click the button.
Where does it take them?
Does that next step make sense?
Is it easy?
Does it feel like a natural continuation of what you just promised them?

--

👉🏻 Okay...but then what?

They fill out the form.
Book the call.
Download the freebie.
Buy the thing.

What happens next?
Do they hear from you?
Do they know what to expect?
Does your onboarding make them feel like “YES. I made the right decision.”

Or...does everything suddenly go quiet?

--

THIS is the customer journey.

It’s not just your website.
It’s not just Instagram.
It’s not just your funnel, email, sales page or onboarding.
It’s how ALL of those pieces connect.

When they connect well, the right customer shouldn’t feel like they’re being “marketed to.”

--

They should feel:

This is for me.
I understand what I’m getting.
I trust this person.
I know exactly what to do next.

--

And apparently I’ve become so obsessed with this that I’m building something around it. 👀

It’s still early. I’m testing, tweaking and putting a whole lot of my brain into it.

But the goal is simple:

To help you see your business the way your customer experiences it and figure out what should happen next.

More on that soon. 😉

In the meantime, go through your own business like you’ve never seen it before and keep asking:

👉🏻 Okay...but then what?!?!?!?

09/15/2026

Yesterday I had an amazing coaching session with digging into my voice, what makes me different, and how I actually want to show up in my business.

And, luckily she was in town so I got to meet up with her in person!

My simple advice for anyone that has a website or a sales page ⬇️

If you build it, they will come. But if they are confused, I ASSURE you…they will leave. 😜

09/14/2026

I changed my Instagram bio today.

Seems like a tiny thing, but I've been struggling with those 150 characters WAY more than I'd like to admit. 😂

For years, the easiest answer to “What do you do?” was:

I'm a website designer.

And somewhere along the way, that answer started to feel a little...lackluster.

Honestly? So did the work.

A client would give me their content. I'd take it, organize it, make it look good, build the website and launch it.

Website = done. ✔️

But eventually I realized I didn't want to just build the thing anymore.

There's that famous line from Field of Dreams:

“If you build it, he will come.”

Maybe in the movies. 😂

Because in marketing, you can build the most beautiful website in the world...

but if people get there and they're confused, I ASSURE you, they will leave.

And THAT is the part of the work I became obsessed with.

What happens when someone gets there?

Do they immediately understand what you offer?

Do they know it's for them?
Do they trust you?
Do they know what they're supposed to do next?

What happens after they click that button?

What happens after they sign up?

Does the experience afterward match what you just promised them?

And if something isn't connecting, where are we losing them?

Basically, my brain is constantly asking:

Okay...but then what? 👀

Because you can have a beautiful website, a great offer, an email list, social media, a funnel and ALL the marketing things...

But if they aren't working together to create a clear path for your customer, you're probably leaving opportunities on the table.

So yes, I changed my Instagram bio.

But really, I think I'm finally finding better words for the work I've evolved into doing.

Marketing strategy. Customer journey. Web design.

I still build websites.

I just care a whole lot more now about what happens when people get there.

And what happens next.
And what happens after that.
And so on.....

Because the goal isn't just to get people through the door.

It's to make the entire path to working with you ridiculously clear. 💗

09/10/2026

I have a confession... AND IT’S MAKING ME JEALOUS OF MY CURRENT CLIENTS. 👀

I'm currently working on two website projects for clients whose original websites I designed years ago.

They've both grown. Their businesses have evolved. Their offers have changed. They need stronger SEO and customer journey.

So we're taking everything they've built since then and creating websites that actually reflect where their businesses are now.

And I'm jealous. 😂

Because as I'm doing it for them, I'm realizing...

I need this too.

My own website still represents an older version of my business.

I'm not the same marketer I was when I built it.

Back then, I was primarily focused on designing a beautiful, strategic websites, logos, and other marketing pieces.

Today, I'm looking at the whole picture.

Messaging. Customer journey. SEO. Calls to action. Lead generation. Funnels. Email follow-up. Automations.

And how all of those pieces work together to turn a visitor into a lead and eventually a client.

And now when I build a website, I'm bringing ALL of that with me.

Working on these two projects has made me realize how badly I want to give my own business the same treatment. 😂

And maybe you're in the same place.

There may be absolutely nothing wrong with your website.

Maybe you've just outgrown it.

Maybe your business is better than it was three years ago.

Maybe YOU'RE better at what you do.

Maybe your offers have evolved, your ideal client is clearer, and you've learned a hell of a lot along the way.

Does your website show that?

Mine doesn't.

Yet. 😉

And since I'm apparently going to keep making myself jealous until I redesign mine...I have room for one more website project.

If you've outgrown yours too, send me a DM. Let's talk.

09/01/2026

You know your business inside and out. But does everyone else? 👀

When I'm building a website or giving someone a website audit...I see this a lot.

This is something I think happens to SO many business owners.

You're incredibly close to what you do. You know your services.

You know the results you get for your clients.

You know why you're different.

You know exactly what you mean when you talk about your business.

But the person landing on your website or finding you on Instagram for the first time?

They don't know ANY of that yet.

And they're probably not going to spend a ton of time trying to figure it out. And, sometimes if they DO figure it out, they don't know their next steps to work with you.

Imagine if instead, the right person found you and immediately thought...

Wait. She's talking to me.

That's exactly the problem I'm having.

THIS is what I've been looking for.

And here is what I can do next to work with this person.

That's when your website visitors can start becoming leads and your followers can start becoming clients.

And sometimes the answer isn't more content, more followers, more traffic or another marketing platform.

Sometimes you need to go back to your messaging and ask:

Am I making it ridiculously easy for people to understand why they should care?

You already know how good you are at what you do.

Make sure they know it too and they know HOW they can work with you. 💗

08/24/2026

Wix. Squarespace. WordPress. Showit. Shopify. Systeme-io. Kajabi. GoHighLevel.

People LOVE to debate which website platform is the best.

But your potential client doesn't care.

They care about whether they land on your website and immediately think:

"YES. This is exactly what I've been looking for."

Your platform isn't going to fix confusing messaging.

It's not going to organize your offers for you.

It's not going to create a clear customer journey.

And it's definitely not going to magically turn website visitors into clients.

What matters WAY more?

Clear messaging that tells people exactly what you do and who you help.

A website structure that makes sense and guides people through your content.

Strong calls to action so they always know what to do next.

Consistent branding and messaging that builds trust.

And a ridiculously easy way for someone to figure out how they can work with you.

Can the platform you choose make certain things easier or give you different capabilities? Absolutely.

But I'd take a strategically built website on ANY platform over a beautiful, confusing website on the "best" platform every single time.

Your website platform is the tool.

The strategy behind it is what makes it work.

02/17/2026

Website Design by Design You Marketing for Robin Baratz Fine Art!

This was a fun website to design because I love her paintings...they are beautiful.

Robin Baratz paints from her home studio, where the true joy lives in the process of layering color, texture, and depth until each piece feels complete. Her work is rooted in realism and guided by instinct and emotion, creating paintings that do not just impress, but truly connect. Studio visits are by appointment, offering the chance to experience each piece in its full richness, exactly as it is meant to be seen.

Check out her website here: https://www.robinbaratz.com/

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Westminster, MA
01473

Website

http://www.designyoumarketing.com/, http://shop.designyoumarketing.com/free-seo-tips-for-your-website

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