05/20/2026
Year of the Human. That's the theme that brought the industry to Baltimore last week, and it set the tone for everything that followed.
Solera was proud to be part of ASOTUcon 2026 and the AutoIndustry.AI Summit. Across three days, we connected with dealer principals, GMs, fixed ops leaders, and operators rethinking how their stores run.
The week kicked off with a runaway-success member breakfast hosted by our good friends and WIND partners at Women of Color Automotive Network (WOCAN). Inspiring, energizing, and a powerful reminder of the leaders shaping the future of this industry. Congratulations to the entire WOCAN team on a packed and memorable morning.
The conference sessions delivered. The AI Summit cut through the buzzwords with real implementation stories. Main stage panels challenged old assumptions about data, automation, and what dealers actually need from their technology partners. And the speakers brought the sharpened perspective this industry runs on.
Our booth told a different story than most. The F1 race simulator pulled crowds of car people in for fun, but the real moments happened in the conversations that followed. Dealers asking how to break free from disconnected systems. How to win back service customers. How to turn anonymous traffic into showroom visits.
To Paul J Daly, Kyle Mountsier, More Than Cars, and the ASOTU Crew — thank you for executing flawlessly and creating a room where the conversations actually move the industry forward.