Power Aviation Strategies

10/07/2026

Nine Years. Nine moments. So many stories.

If 2026 me could talk to 2017 me…

Bet on yourself.
You’re going to figure it out.

Some people won’t understand the vision.
Build it anyway.

You’re going to make mistakes.
They’ll teach you more than the wins.

The right clients will become more than clients.

You’re going to outgrow things you once prayed for.

There will be years that change you.
Not just the business.

And that aviation career you thought you understood?

It’s going to surprise you.

Honored that I GET to serve this community. Hello year ten.

🩵🙏✈️

09/22/2026

A birthday. A little time to recharge. And a reminder that sometimes stepping away is exactly what we need to see what’s next more clearly.

As we head into Q4, I’m entering what is traditionally the busiest season of my year.

It’s the final stretch of 2026, but it’s also the time to start thinking seriously about 2027.

Where are you trying to take the business next year?

Are your revenue goals reasonable and clearly defined?

Do your marketing efforts support those goals, or are you simply checking boxes and hoping something sticks?

And just as importantly, does your team have the opportunity to recharge before asking them to push through another busy season?

A strong Q4 isn’t just about finishing the year strong. It’s about being intentional about where you’re going next and building a strategy to get there.

That means realistic goals, a clear plan, and marketing that supports the business objectives you’re trying to achieve.

I’m heading into this next year recharged, focused and ready for what’s ahead.

If you need help planning your 2027 marketing strategy and turning your business goals into a plan that works, let’s connect.

09/17/2026

09/12/2026

I'M HIRING

Power Aviation Strategies is looking for a Social Media & Client Support Manager to join our growing team.

We’re looking for someone who is creative, highly organized, detail-oriented, proactive, and committed to meeting deadlines.
You’ll work with our aviation and aerospace clients to:
• Create Reels, Carousels, and social graphics using Adobe Express
• Schedule content across LinkedIn, Instagram, and Facebook using Vista Social
• Manage client photos, videos, and digital assets
• Coordinate client approvals, scheduling, and edits
• Keep social calendars, files, and projects organized
• Proactively follow up when assets or approvals are needed

What we’re looking for:
Experience with Adobe Express, Google Docs/Sheets, and social media management is required. Aviation knowledge is a plus.

This is a remote position with availability required Monday–Friday.
Most importantly, we’re looking for someone who takes ownership, communicates well, solves problems, and takes pride in getting the details right.
Interested?
Send your resume [email protected]

09/11/2026

Today is meant for remembering.

On Patriot Day, we remember the lives lost on September 11, 2001, the families whose lives changed forever, and the first responders and everyday Americans who stepped forward when they were needed most.

For those of us in aviation, this day carries a weight that is difficult to put into words.

Today, we simply remember. We honor. And we remain grateful for those who serve and protect our communities every day.

We will never forget.

09/09/2026

My clients are avionics and maintenance shops. I’m grateful to have a shop at my airport I trust completely.
But nothing prepares you for what it feels like when it’s your airplane.

Your maintenance bill. Your avionics decision. Your schedule. Your safety (and your students). Your choice whether to chase the cheapest quote or stick with people you trust.

That changed the questions I bring to my clients:
→ What do your customers worry about before they even call you?
→ How do you explain a recommendation when the more expensive option is the right one?
→ What do you do that makes an owner say, “these are my people”?
→ What happens in your shop that proves your integrity but never makes it onto social media?

Those are the questions that uncover real stories.
My job was never to manufacture content for aviation shops. It’s to find the stories already happening inside them, and turn those into visibility and trust.

Turns out starting a flight school gave me a side benefit I didn’t plan for: a little more perspective from the owner’s seat. ☺️

Aircraft owners — what’s something a shop did that earned your trust?

09/07/2026

Proud to Work for the People Behind Aviation.

For me, aviation has always been about the people. For more than 25 years, I’ve had the opportunity to work alongside the technicians, engineers, pilots, business owners, sales teams, manufacturers and innovators who keep this industry moving. Today, I get to help tell their stories.

This Labor Day, I’m especially grateful for my team, our clients and the people who put their trust in Power Aviation Strategies. Your hard work gives us something worth talking about every single day.

Happy Labor Day to the aviation community I’m so proud to be part of.

09/02/2026

NEW WEBSITE. GREAT STORY. EXCITING THINGS AHEAD.

I’m excited to officially share the new website we created for John Goodrich and Tsunami Aircraft Sales, who also happens to be my new airport office neighbor at WST!

John’s connection to aviation runs deep, and getting to know the story behind Tsunami Aircraft Sales made this project even more special. This isn’t just about selling airplanes. It’s about carrying forward a family legacy while building something of his own.

A BIG thank you to Samantha Robshaw for making a last-minute trip to WST for a weekend photoshoot. I LOVE how these photos turned out. They capture John, the airplanes and the personality behind the business exactly the way I hoped they would.

John, I’m excited to be on this journey with you, and I cannot wait to watch you grow Tsunami Aircraft Sales. I have a feeling your uncle and grandfather would be incredibly proud of what you’re building.

Go check out the new Tsunami Aircraft Sales website!

Family-owned aircraft sales, leasing and training in Westerly, RI. Work directly with John for honest guidance—view inventory or call today.

08/26/2026

I do what I love because I love this industry.

Serving this community has been a true blessing.

🩵🙏✈️

08/24/2026

You can’t show up inconsistently get what you want, and expect a relationship to come from it.

Marketing works the same way.

You don’t post for 30 days and decide, “Social media doesn’t work.”

You don’t publish three LinkedIn posts, get 12 likes and call it a failed strategy.

And you definitely don’t build credibility with your buyers overnight.

Especially when you’re starting from scratch.

Organic social media can take 6–12 months to really gain traction. That time isn’t wasted. It’s where you:

• Learn what makes your audience stop scrolling
• Figure out what your buyers actually care about
• Find the content they respond to
• Build familiarity with your company and your people
• Share real experiences that establish credibility
• Show up consistently enough that people remember you when they actually need what you sell

Because most people who see your post today aren’t ready to buy today.

That’s the point.

You’re building the relationship before they need you.

So when the RFQ lands, the upgrade is approved, the budget opens up or they finally need the service you provide, your name isn’t new to them.

They’ve been getting to know you for months.

If you’re not a relationship kinda person, marketing may not be your thing.

Fortunately, it’s mine. Let’s connect