Blue Compass

09/28/2026

19 years is no small milestone, and we’re feeling especially grateful for the people who have been part of the journey. We kicked off our anniversary with breakfast and a little bonding time together, but the real reason we’re celebrating is the team around us. We work hard, laugh a lot, genuinely care about each other, and always want to see the people around us succeed. After 19 years, we’re proud of what we’ve built together and lucky to keep doing it with this group!

09/28/2026

Cary has never been one to innovate from the sidelines. For 19 years, our CIO and co-founder has worked alongside our team to find smarter ways to operate and strengthen how Blue Compass works behind the scenes. His lead-by-example approach to improving our systems and processes has made us more efficient internally and better equipped to deliver our best for clients. Please join us in wishing Cary a happy 19th anniversary at Blue Compass!

09/28/2026

The digital industry looks very different than it did 19 years ago, but Blue Compass has continued to evolve right along with it. As CEO and co-founder, Drew has helped guide that growth with a steady perspective, keeping our team grounded while encouraging us to adapt, learn, and keep pushing forward. Just as importantly, he has helped preserve the culture that makes Blue Compass who we are. Join us in celebrating Drew’s 19 years at Blue Compass!

09/24/2026

Planning next year's strategy shouldn't just mean making a list of tactics you want to try. Before deciding what to do more of, it’s worth taking a step back and looking at the bigger picture: What’s working? Where are competitors getting ahead? What gaps might be keeping you from reaching your audience? And where could a focused investment make the biggest impact?

That’s where Digital Discovery comes in. It helps marketing teams uncover actionable insights, understand where they are today, and identify where their biggest opportunities lie. With a clearer picture of where you’re starting, it’s easier to build a marketing strategy that feels focused and intentional, not hopeful.

We analyze your web presence through SEO, Google Analytics, & competitor audits to showcase real growth opportunities for your business.

09/15/2026

As Google search evolves, so do SEO strategies.

15 years ago, Google was simply a directory, and matching your content to the query was the tactic.

10 years ago, Google was a smart list with visual elements like its "Knowledge Panel" and "People Also Ask." The best SEO strategy was to have the best page on your topic.

5 years ago, Google became more of a destination with "Featured Snippets" that shortened the searcher's journey. Digital marketers' goal was to win a module on the results page.

Today, Google is becoming a conversation with its AI Mode features. The best SEO tactic in this new era is to be the SOURCE. The best websites feature authentic, personal content from experts that doesn't exist elsewhere.

So many changes over the years! Google has improved in many ways but has also frustrated marketers and searchers with many of its decisions.

Do you like the direction Google is headed?

09/09/2026

Thinking about a new website in 2027? 👀

Now is the time to start planning.

A website redesign takes more than choosing a new look. Your team will need to think through content, SEO, functionality, messaging, photography and what your customers actually need from the experience.

Starting early gives you more time to make smart decisions and build the right budget for next year.

Planning a website redesign for 2027? Send us a message and we’ll share our free website planning and budgeting guide.

https://www.bluecompass.com/blog/first-hand-website-redesign-tips-for-marketers-from-marketers?utm_source=chatgpt.com

08/26/2026

West48 is hiring a Part-Time Event Host! If you enjoy working with people, helping events run smoothly, and want a flexible schedule with weekday evening and weekend hours, this could be a great fit. Apply now to join our team!

Join the West48 team as a Part-Time Event Host & create a welcoming event experience during weekday evenings & weekends.

08/21/2026

Your website is full of valuable data. Are you using it to your advantage?

Our Visitor Behavior Audit helps you prioritize updates based on how visitors actually use your website. We'll uncover optimization opportunities for your analytics, content, navigation, and AI search visibility so you can confidently direct your focus to the website improvements that will have the greatest impact. Discover how our approach helps you turn data into action:

https://www.bluecompass.com/digital-marketing/digital-discovery/visitor-behavior-audit?utm_campaign=services&utm_source=facebook&utm_medium=social&utm_term=visitor_behavior_audit

08/20/2026

The Digital Marketing team traded keyboards for paintbrushes during a team outing! We spent the afternoon painting pottery, thinking way too hard about which colors to use because we’re natural optimizers, and of course, catching up. Thanks to Glazed Expressions for having us! 🎨

08/17/2026

Planning for 2027? Start with a stronger digital foundation.

Our Digital Marketing Discovery process combines a series of audits to help you strengthen your SEO, improve your competitive visibility, and focus your digital efforts. Learn how our actionable insights can help shape your 2027 digital strategy!

We analyze your web presence through SEO, Google Analytics, & competitor audits to showcase real growth opportunities for your business.