Valpak of Central Iowa

08/28/2026

"Their direct mail coupon program really works and has helped consistently bring in new customers."

Mint Cleaners in DFW has trusted Valpak as a marketing partner since 2023 – and the Blue Envelope keeps delivering new customers to their door.

Own a dry cleaning or laundromat business? Check out our tips for growing your customer base: https://www.valpak.com/advertise/blog/dry-cleaning-laundromat-marketing-ideas

08/27/2026

$442. That's the average cost per lead on Google Ads for a personal injury case right now. Some keywords run past $800 per click.

Meanwhile, 41+ million households get a Blue Envelope every month with a 94% open rate – and legal service clients are 36% more likely to respond to it than the general population.
Different math. Different moment. Same goal: your firm's name in front of the right household before they ever need a lawyer.

Worth a conversation? https://www.valpak.com/advertise/blog/the-billboard-nobody-drives-past-why-law-firms-needto-win-before-the-search-even-starts

08/26/2026

Valpak households are FUN households that spend:

• 45% MORE on sporting event admissions
• 43% MORE on entertainment admissions
• 34% MORE on theme park tickets
• 34% MORE on museum tickets

Season tickets, weekend outings, big family days out... this audience is already saying yes. The only question is whether they're saying yes to you.

Let's get your brand in front of the households ready to make it a day to remember: https://www.valpak.com/advertise/

08/25/2026

Today’s the day! Join us this afternoon for a lively session around:

• 2026 Direct Mail Readership Studies
• Updated 2027 Rate Increase Projections
• BSN Customer Experience & Business Mailer Support
• Myblueinsights Simplified Ordering

Save your seat: https://us06web.zoom.us/webinar/register/WN_Am79bfgKTW2evUB0PuyUhA

08/24/2026

Car buyers now spend close to 14 hours researching before they ever walk onto a lot, and they're cross-shopping more dealers than ever.

That's more chances to be the dealership that shows up first, earns trust early, and makes the online-to-in-person handoff painless.

See how dealers are winning that window: https://www.valpak.com/advertise/blog/car-dealership-marketing-trends

08/21/2026

Gas prices got you stressed? We've got you covered.

Enter the Valpak Gas Fill Up Sweepstakes for your chance to win free gas for a year (ARV $3,900)!

It's fast, it's free, and it only takes a minute to enter: https://valpak.com/gas

No purchase necessary. Sweepstakes runs 7/27/26 – 9/4/26. U.S. residents 18+ only. Void where prohibited. See official rules at the link above.

08/20/2026

Retail shoppers who respond to direct mail aren't casual browsers – they're heavy spenders.
Our audience spends 17% more than the U.S. average, and the response rates back it up:

If you're a retailer trying to reach shoppers who are ready to spend, direct mail is still putting up numbers that outperform the average across every category that matters.

https://www.valpak.com/advertise/

08/19/2026

Big-ticket, low-frequency purchases like a new roof continue to perform with direct mail (even 3 years later).

With the Blue Envelope and postcards, a brick and asphalt paving company:

• Grew lead calls 29% year-over-year (1,081 → 1,395 calls)
• Saw postcard zones outperform the rest by 30–70% in sales
• Still got calls from mailers up to 3 years old

The takeaway for roofing and paving owners: frequency + layering formats (envelope mail + postcards) beats a single one-off campaign every time.

Case study: https://www.valpak.com/advertise/case-study/roofing-paving-direct-mail-postcards-lead-generation-case-study

08/18/2026

Since 1968, Valpak has been a leader in the mailbox. The same acumen applied in our daily business is the root of Valpak Intelligence.

Learn more: https://valpakintelligence.com/

08/07/2026

For auto service and gas station operators, the math is simple: half of their in-store sales trace back to Valpak.

https://www.youtube.com/watch?v=c-MYUQDLIDM

Is your marketing pulling its weight?

Valpak is a one-stop shop. You can go there for print ad. You can g...