Valpak of Central Iowa

Valpak of Central Iowa We help businesses grow by offering targeted direct mail, print, and digital ads. A Locally Owned & Operated Franchise in Des Moines Iowa.

We have been helping professional, retail and service businesses create new customers since 1990. Whether it's in the mailbox, on the web or on the phone, we connect with your customers. Our blue envelope is stuffed with local savings and is mailed to over 150,000 homes monthly. You can also see all of our ads at www.valpak.com or download our FREE app on your smart phone.

Good boys and good girls deserve good local businesses.Pet stores, vets, groomers, boarding, doggy day care: the places ...
10/13/2026

Good boys and good girls deserve good local businesses.

Pet stores, vets, groomers, boarding, doggy day care: the places that keep tails wagging rely on neighbors who know where to find them. Valpak puts their offers right in the mailbox, where pet parents (and the occasional curious nose) can’t miss them.

Sniff out our sample ads for pet care businesses: https://online.fliphtml5.com/czkx/Valpak-Sample-Pet-Ads/ =1

78% of U.S. adults say they pay close attention to their mail because they’re watching for packages.That attention doesn...
10/12/2026

78% of U.S. adults say they pay close attention to their mail because they’re watching for packages.

That attention doesn’t stop at the box on the porch. It spills onto mail that feels like a package: sealed, addressed to you, contents unknown.

Brain science explains why. Curiosity is a reward signal, and a closed envelope is one of the few formats left that still holds a real surprise.

5 ways to put curiosity to work in your next mail campaign: https://www.valpak.com/advertise/blog/why-people-open-mail-curiosity-science

10/02/2026

Why Would He Do This? 😳 Valpak of Central Iowa is teaming up with the Iowa Wild to make it rain. At select Wild home games, Valpak envelopes will fall from the ceiling, and one of them has a crisp $100 bill inside. Keep your eyes up and your hands ready. 🏒

Cheers to International Coffee Day ☕Here's a stat worth waking up for: Valpak households spend 12% more than average on ...
10/01/2026

Cheers to International Coffee Day ☕

Here's a stat worth waking up for: Valpak households spend 12% more than average on coffee.

That's more lattes, more cold brews, and yes, more "one PSL, extra whip, don't judge me."
Coffee shop owners, your next regulars are already out there, practically sniffing the cinnamon in the air. Let's point them your way: https://www.valpak.com/advertise/

AI is changing how consumers find offers. Postal policy is changing what it costs to reach them. And online and offline ...
09/30/2026

AI is changing how consumers find offers. Postal policy is changing what it costs to reach them. And online and offline channels are working together more than most attribution models give them credit for.

On October 8, we're covering all of it in one session:
→ Delivering performance in the era of AI
→ The e-commerce halo effect
→ The latest USPS news
→ New consumer survey data

Register here: https://us06web.zoom.us/webinar/register/WN_UmVjz238TDiXwqxTmkZekA

Every fall brings the same prediction: nervous shoppers, shrinking budgets, a cautious season.Our new Valpak survey with...
09/29/2026

Every fall brings the same prediction: nervous shoppers, shrinking budgets, a cautious season.
Our new Valpak survey with PureSpectrum found a different holiday shopper.

35% plan to spend more than last year. Another 40% plan to spend about the same. That holds even though 80% are worried about rising prices.

They aren't pulling back. They're scrutinizing every offer, and that changes what wins:
→ Total dollars saved (37%) beats percentage off (32%)
→ Buy-one-get-one leads all offer types at 36%
→ 41% start shopping in September or October

If your holiday campaign launches Thanksgiving week, a lot of your customers are already halfway through their lists.

The full survey breakdown is here: https://www.valpak.com/advertise/blog/2026-holiday-shopping-trends

The 2026 midterms are now the most expensive election cycle on record: $11.6B in projected political ad spend, per AdImp...
09/28/2026

The 2026 midterms are now the most expensive election cycle on record: $11.6B in projected political ad spend, per AdImpact.

If you advertise on local TV, you're feeling it. Candidates get the lowest unit rate in the final 60 days, political money is flooding streaming too, and commercial spots are getting pricier, scarcer and preempted.

One channel barely notices: the mailbox. BIA finds direct mail draws less than 5% of its spend from political, and a Valpak drop lands on schedule at the price you booked.

Learn more: https://www.valpak.com/advertise/blog/direct-mail-vs-tv-streaming-advertising

Not every business needs the same digital strategy. So we don't sell one.Valpak starts with an analysis of your market /...
09/25/2026

Not every business needs the same digital strategy. So we don't sell one.
Valpak starts with an analysis of your market / business, then builds a mix from there:

Mobile Display: Targets real-world movement patterns and reaches people visiting businesses like yours, right when they're in buying mode

Display Overlay: Aligns with online behavior and searches to put your ads where your ideal customers already spend time

Addressable Geo-Fencing: Reaches customers in their homes via mobile, using household-level targeting built from a customer list or email blast

The result: a digital strategy shaped around your customers, not a generic package.

Learn more: https://www.valpak.com/advertise/solutions/digital-marketing/display-advertising

The senior care industry keeps chasing digital-first strategies for a decision that isn't made digitally. Adult children...
09/24/2026

The senior care industry keeps chasing digital-first strategies for a decision that isn't made digitally. Adult children drive 70%+ of senior living placement decisions, and they're not scrolling ads. They're touring facilities over weeks before deciding.

Direct mail response rates run 37x higher than email for this category, and caregivers are 37% more likely to engage with mailbox advertising than the general population. The channel matches the decision.

Learn more: https://www.valpak.com/advertise/blog/direct-mail-senior-living-elder-care

Address

1000 73rd Street
West Des Moines, IA
50265

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15152541388

Website

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