06/11/2026
In the early 1990’s, Seinfeld was the biggest hit show on television. It was during Season 7, September 1995, that we got a glimpse into George Costanza’s apartment as he opened the door to let Jerry in. Over George’s right shoulder, on the wall just behind him, was this bright orange and blue NY Knicks poster from the NBA Playoff games between the Knicks and the Chicago Bulls in June of 1993. At Madison Square Garden, during one of the breaks in the action, there was an audience announcement, “Don’t forget to get your entries in for our rally towel design contest!” Of the 19,811 other people in attendance, I was fairly certain I was the only person that even heard it. “Go NY Go,” was blaring to rally the crowd. The song, written and sung by the now serial-entrepreneur, author, and motivational speaker, Jesse Itzler. There wasn’t enough time to produce 20,000 rally towels before the end of this playoff series, so when I received the Express Mail from the NY Knicks congratulating me on winning the contest, they let me know that they went ahead and made posters based on my design instead. With all due respect to Jesse’s lyrics, the “Go NY Go!” poster interpretation, was all over the city walls AND airwaves by the time Game 5 was set to take place. The real prize came two years later, when my mom called to tell me she just saw my poster on Seinfeld. 🏀 🏀