08/20/2026
With 2026 midterm ad spending projected to surge over 20% higher than the 2022 midterms, commercial advertisers are facing a massive inventory squeeze this fall. 📈
As political dollars flood connected TV (CTV), audio, and programmatic channels, brands that don't plan ahead will find themselves paying premium rates for whatever ad inventory is left.
In our latest article, we break down what marketing agencies need to know to safeguard client budgets:
🔒 Locking in early media buys and private marketplace (PMP) deals.
📊 Front-loading campaigns or building robust budget contingencies for October rate spikes.
🎯 Shifting spend toward less saturated, hyper-local, or niche placements.
Read the complete guide on navigating the 2026 political ad surge:
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https://www.yourdigitalresource.com/post/2026-election-ads-what-marketing-agencies-need-to-know