10/07/2026
Selling tickets tells you who registered. Coming back for 25 editions tells you the event really matters to people.
On September 22, CMS People held the 25th edition of CMS Financial Innovation Argentina at the Goldencenter in Buenos Aires, in the same year the company celebrated its 25th anniversary. From 8:30 in the morning to 20:30 at night, leaders from banking, fintech, credit risk, collections and payments came together to discuss where finance in Argentina is going next.
The program covered a lot of ground in one day:
- A keynote by economist Lara López Calvo on the new financing landscape in Argentina
- Panels on credit origination, Open Finance, AI, hyper-personalization and collections, with more than 35 speakers from Banco Nación, Banco Macro, Naranja X, Cencosud, AWS and the Cámara Argentina Fintech
- Espacio Innovar, a parallel silent room for case studies and applied solutions
- The first CMS TOP 25 Finance Leaders awards, recognizing 25 professionals across 5 categories
Eventtia powered registration and ticketing for the event, with separate registration flows for attendees and press, and ticket prices that moved from early bird to full price in phases. When one team runs a full day of content, 2 rooms and an awards ceremony, registration is the one part that has to run without surprises.
Pablo Salamone, president of CMS People, said it well: real transformations always start with people. We agree. Congratulations to the CMS People team on 25 years of bringing the financial industry into the same room.