Direct Macro

Direct Macro is an industry-leading e-retailer with a global target audience, offering IT Hardware

10/12/2026

🚨 The AI Hardware Bottleneck Isn’t Just Compute. It’s Procurement.

Getting the budget approved for AI infrastructure is one thing. Securing the right hardware and deploying it on time is another.

From unpredictable lead times and supplier shortages to compatibility issues and price volatility, enterprise buyers face growing challenges when sourcing AI hardware.

The solution? A smarter procurement strategy focused on availability, reliable suppliers, technical compatibility, and total cost—not just the lowest price.

📖 Discover why procurement is becoming a critical part of AI infrastructure strategy.

👉 Read the full article: [https://bit.ly/4rXT2wY]

10/07/2026

🚀 AI Is Changing the Economics of the Entire Data Center!

The GPU shortage is only part of the story. Growing AI demand is also reshaping the market for memory, SSDs, servers, networking, and optical connectivity.

What does this mean for hardware prices, enterprise IT budgets, and future infrastructure investments?

🔗 Read the full article: [https://bit.ly/4hKCnse]

04/23/2026

Building connections. Creating opportunities.

DirectMacro.com is proud to team up with BrokerBin again for the Split, Croatia Roadshow on April 22–24, 2026.

We’re looking forward to meeting fellow industry leaders, building new relationships, and taking part in a few days of networking and insightful breakout sessions.

See you in Split.

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