ETREND

11/17/2021

“The fundamentals of a good DTC brand are customer acquisition cost, lifetime customer value, and average order amount. It’s a simple math equation. Had I understood that, I would have done things differently at the start.”

Great interview out of Practical E-commerce by Eric Bandholz talking with Ben Smith from Disco, a skincare DTC brand for men. This was a great read and great

11/13/2021

The holidays are upon us. There is a lot of anxiety amongst businesses to see how this holiday season will be. As business owners, marketers, or sales, we need to not only understand what is going on in the digital landscape but if we’re not paying attention to broader economy issues, we’re only looking at one piece of the puzzle to analyze what seems to not only be a challenge on the rising cost side, but an overall slowdown of consumer spending over the last few weeks.

The holidays are upon us. There is a lot of anxiety amongst businesses to see how this holiday season will be. As business owners, marketers, or sales, we

05/18/2021

🤑🚨 AMAZON SELLERS, PAY ATTENTION!

Let's get right to the point. I can fluff the article with stats that talk about how big Amazon.com is and what a beast it is in the world of e-commerce. And,

05/16/2021

🚨 Amazon Sellers: Crush sales this Prime Day.

Prime day is nearing upon us. Prime day this year, 2021, is set to be in mid June or so (per our secret sources, all over the internet.) Prime day has become

05/16/2021

Compare SEMRush vs. SpyFu and see which tool can take your digital marketing game to the next level.

In the world of digital marketing, the tools and data you go armed with are critical to your success and naturally, that of the company you are building or

05/07/2021

How effective is your marketing?

05/04/2021

Using Shopify? Check out these incredible stats.

Shopify is and has been the hot e-commerce platform provider for merchants for a few years now. It really has been incredible to see how this company has

05/02/2021

Ready to sell more on Amazon?

A surefire way to scale sales on Amazon is by optimizing your listing. I can say this goes for your own web store as well. The reason there is such heavy

05/01/2021

6 incredible stats on how e-mail marketing is king to e-commerce businesses.

In todays landscape, it's essential to make e-mail marketing part of your integrated 360 approach to your digital marketing strategy. I talk a lot about a 360

05/01/2021

The world of digital marketing can be quite complex. It’s ever-changing. From one day to the next, an algorithm can change and have a great impact on your business. Having a 360 digital marketing strategy and looking at digital marketing holistically is what can help sustain and truly scale an e-commerce business.

The world of digital marketing can be quite complex. It's ever changing. From one day to the next, an algorithm can change and have a great impact on your

04/03/2021

Video ads are as hot as ever. Of course, this is by no means a new trend, but…it continues to trend as retailers understand the power of video with short attention span on the web of reading content. Video ads are also more powerful in that that showcasing product can better help sell a product with a video than a written description.

If video is not part of your digital marketing strategy, that is something you and your team should start to implement as of yesterday. First, let’s dig into some stats. Continue reading...

Video ads are as hot as ever. Of course, this is by no means a new trend, but...it continues to trend as retailers understand the power of video with short

03/18/2021

Amazon Posts is an opportunity to share your brand content on Amazon at no cost, as often as you’d like. Posts appear on Amazon in your brand’s feed, on detail pages, in feeds for related products, and in category-based feeds.

I started testing Amazon posts lately. I think this move from Amazon is 'kinda' genius and not sure why it's not generating more buzz within the ecosystem. In