07/29/2026
Time to tackle some AI myths!
MYTH: We can hold off on investing in AI.
REALITY: This mindset shows up in many forms (“we’ll wait until the tech matures," “we’re being cautious,” “others can figure it out first”), but they all mean the same thing: the company isn’t investing in AI. And that’s a mistake. AI technology and systems are not moving toward a stable, final version that organizations can adopt later. It improves
incrementally on a continuous basis. Every month of inaction widens the gap between companies that are learning, piloting, and building literacy, and those that aren’t.
Thoughtful adoption is smart and establishing an AI center of excellence (CoE) or a small specialist group can help, but confusing inaction with caution puts organizations at a disadvantage. You don’t need to go all‑in immediately, but you do need to start. Run
pilots, build internal understanding and skills, and identify where AI can solve real problems. Start small, start smart, but start now.
https://www.dmgconsult.com/free-reports/beyond-the-myths-the-realities-of-ai-in-cx-executive-brief/