04/07/2026
When's the last time you actually pulled up your own website on your phone? Not to update something, but just to look at it the way a customer would.
If the answer is "it's been a while," you're not alone. And there's a decent chance a few easy things are dragging it down that you don't even know about.
I wrote up the five things that actually matter on a small business website — not the flashy stuff, just the basics that make the difference between someone calling you and someone hitting the back button.
It's a quick read, and there's a free homepage audit offer at the bottom if you want a second set of eyes on your own site.
Most small business websites don't fail because of big design mistakes—they fail on a handful of basics. Here's what actually makes an impact.
