Operam.com

10/22/2021

Here Are the 5 Key Marketing Updates You Need to Know This Week: https://www.operam.com/5-key-marketing-updates-you-need-to-know-this-week-october-22nd

5 Key Marketing Updates You Need to Know This Week

07/12/2021

According to Google, brands that run both search and YouTube ads see 3% higher conversion rates and 4% lower CPAs.

Learn how performance marketers use YouTube effectively to drive results and improve ROI

06/22/2021

The audio app is popular among entrepreneurs, thought leaders, celebrities, and industry professionals.

Learn why marketers are using Clubhouse, the audio-only app, as part of their social media strategy

06/15/2021

Find out why your Facebook ad wasn't approved and learn how to get it back online.

How to troubleshoot disapproved Facebook ads and best practices for avoiding ad rejections.

05/28/2021

The performance marketing funnel goes beyond a single purchase.

How rethinking the funnel for performance marketing can drive sales and convert users into loyal customers.

05/25/2021

Do you understand the basics of TikTok ads?

TikTok advertising is key to driving awareness and conversions. To be successful, digital marketers must first understand the basics of TikTok ads.

05/20/2021

It's easy to focus on leads. But does a lead have any value if they don't convert into a customer?

Growth marketing tips to run successful Lead Generation campaigns that maximize leads, minimize cost, and generate sales.

05/17/2021

CAPI is crucial for your campaigns.

How digital marketers and advertisers can accumulate relevant data sights and execute personalized marketing campaigns through Facebook Conversions API.

04/05/2021

✅ Reach audiences across linear and streaming platforms
✅ Centralized bidding for premium video
✅ Cross-platform measurement

Disney has debuted a suite of tools and offerings for advertisers designed to unify its linear networks and streaming platforms into a streamlined home for sponsored messages. At a tech showcase fo…

04/01/2021

DISH Media was a bodacious CTV partner for Bill & Ted 3! Sling TV

03/26/2021

Advertisers can't ignore the shift happening in the data ecosystem. Download our free whitepaper and take charge of your data.

Download our free Operam Whitepaper, covering preparations for data privacy changes in 2021 and beyond.

03/10/2021

More brands plan to take media in-house this year.

When we helped Sony build their in-house team, their KPI cost decreased by 32%.

Sony Pictures Entertainment is taking an incremental approach to bringing its performance media buying in-house.