10/21/2026
The membership pipeline is changing. Are we?
Today’s professionals have more ways than ever to find education, networking, and community without joining an association. Meanwhile, turning a prospect into a member can take months of consistent engagement and proven value.
In this keynote, Christine Nogal, MBA, CAE, Chief Operations and Business Development Officer at the Arthroscopy Association of North America, explores what’s shifting across the member journey and how associations can move professionals from prospect to member, member to participant, and participant to lifelong advocate.
You’ll learn how to:
✅ Spot membership pipeline leaks
✅ Meet member expectations
✅ Add value at every stage
✅ Boost acquisition and renewal
Plus, earn 1 CAE credit 🎓
Join us at Cadmium Spark, our virtual event on December 8:https://hubs.la/Q04BV7LK0