10/05/2018
After running a few different tests on usanimo.com we have seen some significant improvements in the sites search engine rankings.
The site previously had 7 different pages which all sold show jackets that were competing for the same keywords.
After removing/ hiding these pages from google we created a new optimized page to target keywords related to equestrian show coats.
Before we created this page, US Animo wasn’t ranking in the top 100 for the keyword. However, now it has arrived on the first page of results on google.
This shows the importance of site structure on search engine rankings. There needs to be a clear hierarchy to show google what pages are the most important and what to rank.