Kallie By Design

06/01/2026

This project was such a fun challenge.

My client, a city planning consultant, came to me with a clear vision: a blue, green, and orange color palette—and one important request: please don’t make it look like a law firm logo. (No offense to law firms. In fact, if you’re a law firm looking for a logo, feel free to reach out!)

More importantly, she wanted the logo to represent *community* rather than the technical work she does. Since she primarily works with small communities to support their continued growth and success, that became the heart of the design.

The final logo includes subtle nods to her clever company name, TIIR (shhh... it’s a secret), along with elements that symbolize people, community, and location. Every detail was thoughtfully chosen to reflect both her mission and the communities she serves.

I absolutely loved working on this project and helping bring her vision to life.

05/05/2026

Shh... I have a secret.

One of my lifelong dreams is to own a bookstore. While I am not quite ready to reveal the name, I will share a little sneak peak of the logo design. This project is a slow burn, with the hopes of opening a mobile bookstore in the next couple of years. Stayed tuned for more details!

05/02/2026

In real life, I work for an amazing charter school Common School in Fort Collins. Last year, I wrote an article about branding and the power of unified voice. Check it out!

Over the past two years, Liberty Common School has undertaken a subtle yet meaningful refresh of its brand. From carefully selected fonts and updated color palette, every element was chosen to reflect the school’s rich history and classical philosophy.

05/02/2026

Last year, my Uncle Michael asked me to create a cover for his D&D supplement, "We See What? The Totally Unpredictable Occasionally Useful Book of Random Encounters." He sent me a photo of the finished product a few weeks ago. It is really cool to see my artwork turned into something tangible.

Now he’s asked me to create some custom pieces to sell at upcoming gaming conventions… which I might actually have to consider.

05/01/2026

In my “spare time,” I love stepping away from the computer and picking up a paintbrush. I’m very new to the world of watercolor, but it’s been a fun and humbling adventure. There’s something about being a beginner again—about not getting it quite right—that pushes me to slow down, learn, and keep improving.

04/30/2026

The best designs don’t start on a screen—they start with a sketch.

I’m a big believer that great graphic design begins with imperfect, hand-drawn ideas. It helps uncover the strongest direction before anything goes digital.

This logo was created for a sweet friend and incredibly talented baker, . “Bliss” is inspired by the names of her beautiful children, which makes it even more special. As her business has grown beyond cookies into a variety of delicious treats, she wanted a softer, more delicate look that would work beautifully on packaging and labels.

Loved working on this one. Go show her some support and treat yourself while you’re at it!

04/29/2026

Hi, I’m Kallie — the face behind Kallie By Design ✨

I’m a mom to teenage boys (so yes… my house is loud, smelly, and always full of snacks 😅), wife to an amazing husband who fixes all my computer issues, and I’ve spent my entire career working in the non-profit world — a space that’s shaped my heart and my perspective in so many ways.

Kallie By Design is a creative outlet — a place where I can bring ideas to life, experiment, and build something that’s mine. And if I’m being honest, it’s also a way to earn a little extra while doing something I truly enjoy.

I’m passionate about thoughtful, meaningful design that helps people and small businesses show up confidently and beautifully. Whether it’s something simple or something bold, I love creating pieces that feel intentional and personal.

This is just the beginning, and I’m so glad you’re here 💛

09/03/2022

This logo for Fox and Badger Log Cabin was so fun! The owner had an amazing concept and I was just excited to bring it to life! This logo is destined to be cut from a piece of sheet metal and hung proudly at their beautiful property.

09/02/2022

🥳NEW POST ALERT! I am very excited to share this logo concept, as it is the first of hopefully many projects with Two Suns Consulting, owned by Ashley Schwader Jared Schwader. These amazing people are doing great work supporting organizations like Gallatin Valley Communities That Care, which provide behavioral and mental health services to families and youth in the Gallatin Gateway area.

Be sure to check out their website at:
https://www.gallatinvalleycommunitiesthatcare.com/ to see their new logo in action. If you are a business seeking consultant services to grow your organization, visit https://www.twosunsconsulting.com/ to learn more about how Two Suns can help support you in accelerating your mission to create positive change.

Stay tuned.. I've been busy doing lots of design work and I can't wait to share it all!

10/22/2021

Every once in a while I get to step out of my work role and volunteer for my community in other ways! This is going to be an amazing event and this logo and poster design was super fun!!

Don’t miss this market coming in November!