SEOTERIC

08/14/2026

Customer Acquisition Cost Has Jumped from $95 to Over $240 on Average Since 2010

While organic click-through rates have declined, customer acquisition costs have moved in the opposite direction — and fast. Average CAC has risen from roughly $95 in 2010 to more than $240 today, driven by more competition, privacy changes, and longer buyer journeys. Strong organic visibility isn't just a traffic strategy anymore. It's a direct defense against the rising cost of paid customer acquisition.

See the full trend breakdown: https://www.seoteric.com/evolution-of-search-15-years-data/

08/12/2026

Ranking #1 on Google used to get over 35% of clicks. Now it gets around 22% on average. The decline isn't a sign that search is dying — it's proof that Google now answers questions directly through AI Overviews, featured snippets, and People Also Ask. Read the full 15-year analysis:

Our analysis of 15 years of search data reveals how organic CTR, customer acquisition costs, search demand, and AI have reshaped digital visibility. Search isn’t dying—it’s expanding.

08/12/2026

Ranking #1 on Google Used to Get over 35% of Clicks. Now It Gets around 22% on average.

Around 2010, the top organic search result captured roughly 35% of all clicks. Today, that figure is closer to 22%. The decline isn't a sign that search is dying — it's proof that Google now answers questions directly through AI Overviews, featured snippets, local packs, and People Also Ask. The goal has shifted from winning one ranking to becoming visible across the entire customer research journey.

See the full 15-year analysis: https://www.seoteric.com/evolution-of-search-15-years-data/

07/23/2026

Clients are feeling the impacts of years of steady customer acquisition cost (CAC) increases. Marketing attention is more fragmented, and getting in front of customers isn't effective with a single channel strategy. See what the trends show since 2010 and where marketing attention is going.

https://www.seoteric.com/evolution-of-search-15-years-data/

07/17/2026

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰: 𝗥𝗲𝗽𝗼𝗿𝘁 𝗦𝗘𝗢 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗧𝗲𝗿𝗺𝘀 — 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲, 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗱𝘀 & 𝗖𝗣𝗔 - SEOteric tip: Show SEO impact in dollars and qualified leads, tie technical fixes to conversions with analytics‐CRM attribution, and compare organic CPA to paid to prove cost efficiency.

Read the full article: https://www.seoteric.com/how-to-report-seo-results-executives-care-about/

07/16/2026

𝗛𝗼𝘄 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗖𝗮𝗻 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗮 𝗚𝗘𝗢 𝗕𝗮𝘀𝗲𝗹𝗶𝗻𝗲 𝗔𝘂𝗱𝗶𝘁 𝘁𝗼 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 - SEOTERIC reports ChatGPT recommends only 1.2% of brand locations vs. Google’s 35.9% in the local 3‐pack. Do a GEO baseline audit to verify crawl/NAP consistency, build trust with reviews and authoritative citations, publish genuine local content, and track mention rate, accuracy, and citation quality quarterly.

https://www.seoteric.com/how-local-businesses-can-conduct-a-geo-baseline-audit-to-enhance-ai-visibility/

07/15/2026

𝗪𝗵𝗲𝗿𝗲 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗚𝗲𝘁 𝗦𝘁𝘂𝗰𝗸 𝗼𝗻 𝗬𝗼𝘂𝗿 𝗦𝗶𝘁𝗲 — 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗕𝟮𝗕 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗦𝗶𝘁𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 - AI agents often can’t extract B2B pricing because of opaque prices, JS-rendered content, images/PDFs, and bot blocks. Publish crawlable numeric prices, server-rendered HTML, Offer schema, clear DOM structure, and allow major AI crawlers so agents cite your site instead of third parties.

Read more: https://www.seoteric.com/where-ai-agents-get-stuck-on-your-site-preparing-b2b-pricing-pages-and-site-architecture-for-ai-agents/

07/14/2026

𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗧𝗼𝗽𝗶𝗰𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: 𝗪𝗵𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗡𝗼𝘄 𝗥𝗲𝗮𝗱𝘀 𝗬𝗼𝘂𝗿 𝗣𝗮𝗴𝗲 𝗟𝗮𝘆𝗼𝘂𝘁 - Google is increasingly using visual semantics and centerpiece annotation to interpret page layout and identify primary content. Clear visual hierarchy and functional components (e.g., calculators, comparison modules) reduce retrieval cost and boost topical authority. Actionable tips: place your centerpiece above the fold, use semantic HTML, build accessible functional components, and test layout changes on subdomains.

Read more: https://www.seoteric.com/visual-semantics-and-topical-authority-why-google-now-reads-your-page-layout/

07/13/2026

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰: 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗮𝘁𝗮 𝗳𝗼𝗿 𝗔𝗜 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 — 𝗨𝘀𝗲 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗗𝗮𝘁𝗮 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 - Optimize your product data for AI-driven shopping—use structured data, clear product titles and descriptions, and leverage Google Merchant Center AI performance insights to improve AI discovery and recommendations. Treat product data as a living asset and refine listings continuously.

https://www.seoteric.com/6-seo-priorities-for-ai-shopping-navigating-ecommerces-future/

07/12/2026

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹 𝗮𝗻𝗱 𝗜𝘁𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗦𝗘𝗢 - Google’s Universal Commerce Protocol turns search into checkout. Update Merchant Center feeds with native_commerce, align Product/Offer schema to your feed, map product IDs one-to-one, and enable APIs for real-time inventory to capture AI-driven purchases.

https://www.seoteric.com/understanding-googles-universal-commerce-protocol-and-its-impact-on-seo/