High Level Consulting

High Level Consulting We Make Tools that Don't Suck for Serious Digital Marketers and Web Developers.

03/16/2026

Every strategy meeting I hold, I can't help but stress one thing to all my digital marketer pals and business owners alike - the power of custom audiences. These are specific groups built on platforms like Facebook, identified by their email address or phone number, which we can target with laser-precise ads. But these custom audiences also have a lesser-known yet immensely powerful cousin – lookalike audiences.

Imagine being a pool cleaning service who used their list of pool-owning customers (custom audience) to pinpoint a whole new array of pool owners in a 100-mile radius who are in need of pool service right now (lookalike audience). Sound game-changing? That's because it is!

This method is not merely about reaching more people; it's about reaching the right people. You're essentially using these platforms' capabilities to find those who share commonalities with your custom audience, making your marketing efforts more effective and your dollars more responsible. My recommendation? Start exploring the untapped potential of custom and lookalike audiences. It just might revolutionize your local business strategy.

03/16/2026

Think paid advertisements are all about going big or going home? Think again! The belief that more reach equals more conversions in paid advertising campaigns is a common misconception. But in truth, focusing on custom audiences can yield much better outcomes.

The power isn't in casting a wide net, but in intelligently crafting a smaller one centered around your existing connections. By identifying a specific list of people, either to target or exclude from your ad's audience based on distinct actions, like signing up for your newsletter or visiting your website multiple times, boosts your return on ad spend. It's marketing based on behaviour.

So let's debunk this 'bigger is better' myth once and for all. Highly targeted ads not only improves your cost per conversion but also makes your campaign more efficient and profitable. Scoop your audience wisely, folks!

03/12/2026

Are you tired of losing customers to competitors who rank higher? In this video, we break down a straightforward, 10-step digital marketing framework designed to help your local business Get Found, Get Selected, and Get Connected. Learn how to stand out from the "gurus" and implement strategies that actually drive leads and revenue by optimizing the signals you can control. This framework is built on proven tactics used by multi-location businesses in highly competitive industries. In this video, we cover:
1. GBP Optimization: Why missing information is costing you leads and how to fully optimize your Google Business Profile, including structured data like Service Areas.
2. Citations: Why consistent business listings across platforms (like Apple Maps, Yelp, and Bing) are crucial for establishing entity trust with Google.
3. Reputation Management: How the quantity, quality, and recency of reviews act as massive engagement signals for local search.
4. Parasite SEO: How to leverage high-authority platforms like YouTube and Podcasts to fast-track your E-E-A-T (Expertise, Experience, Authority, Trust).
5. Categorization & Services: The right way to structure your primary and secondary categories so Google understands exactly what you do.
6. Social Activity: Why consistent social mentions are the new "backlinks" for local relevance.
7. Maps Ads: How to buy your way into the Google Maps Pack using Location Assets while your organic rankings grow.
8. Local Service Ads (LSAs): Generating high-intent, pay-per-lead results by running LSAs.
9. Connecting Your Google Ecosystem: The importance of linking Analytics, Search Console, Google Ads, and Tag Manager to feed data back to Google.
10. Full-Funnel Strategy: Why you need to stop being one-dimensional and build a strategy that targets customers at the Top, Middle, and Bottom of the funnel. Stop hoping Google notices you, and start giving it exactly the information it needs to show your business to the right people!
👉 Ready to dive deeper and implement these strategies? Read the full breakdown here: https://highlevel.consulting/post/get-found-get-selected-get-connected

03/11/2026

In this thought-provoking episode, host Richard Whirley challenges the way we view free services on the internet. Richard uncovers how globally recognized platforms like Google and Facebook are capitalizing on the “value for data” exchange, and how local businesses and digital marketers can navigate this to their advantage.
Explore why your usual online activities are, in fact, a treasure trove of data that big corporations – and your business – can tap into. Learn to recognize that your data, like it or not, is the new currency. Understand how these platforms leverage such data for audience targeting and how this could yield invaluable insights to pinpoint your potential customers with precision.
Richard provides illustrative examples such as how a local plumber can explore unconventional platforms like YouTube for marketing. By understanding user behavior on these platforms, local businesses can possibly overcome competition and empower themselves to generate qualified leads and gain local customers.
This episode demands us to rethink and adapt to the new digital norms. The “value for data” exchange might not be in our control, but it’s up to us to navigate it to our advantage. Richard encourages listeners to break the mold, think outside the box, and use the new-age currency – data - to amplify reach and boost profit margins.
For any aspiring digital marketer or business owner aiming to improve their marketing systems or lead generation strategies, this episode is a must-listen. Hungry for more insights? Connect with Richard through https://richardwhirley.com or https://highlevel.consulting.

Address

Watkinsville, GA
30677

Website

https://highlevel.consulting/ghl-crm

Alerts

Be the first to know and let us send you an email when High Level Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category