Connecticut Business Link LLC

09/03/2026

What Matters to Annika Whelander
Annika Whelander reflects on how her competitive drive, creativity, humor, and journey through sobriety have shaped both her leadership and her life, from building imaginative worlds as a child to building meaningful brands and learning to appreciate her accomplishments along the way.
The post What Matters to Annika Whelander appeared first on PRINT Magazine.
Matters matters #

Annika Whelander reflects on how her competitive drive, creativity, humor, and journey through sobriety have shaped both her leadership and her life, from building imaginative worlds as a child to building meaningful brands and learning to appreciate her accomplishments along the way. The post What....

08/31/2026

5 Ad Buys Worth Watching This Cycle
With political ad spending projections for the 2026 midterms reaching as high as $11.6 billion, campaigns and outside groups are letting loose across television, digital and CTV. Here are five […]
The post 5 Ad Buys Worth Watching This Cycle appeared first on Campaigns & Elections.
News Political Ads Buying

With political ad spending projections for the 2026 midterms reaching as high as $11.6 billion, campaigns and outside groups are letting loose across television, digital and CTV. Here are five […] The post 5 Ad Buys Worth Watching This Cycle appeared first on Campaigns & Elections.

08/22/2026

A postcard should start a conversation—not end it.

When someone scans the QR code, visits the page, or looks you up later, the next touch should feel connected to the offer they just saw.

That can be a focused landing page, a helpful email, a social reminder, or a follow-up campaign built around the same message.

One offer. One clear next step. More than one chance to respond.

Read: https://businesslinkct.com/direct-mail-plus-digital-follow-up-2/

08/19/2026

Finding the Voters a Linear-Only TV Buy Missed
How Comcast Advertising and Smart Media Group used a data-driven strategy to close a linear TV gap and maximize voter reach.
The post Finding the Voters a Linear-Only TV Buy Missed appeared first on Campaigns & Elections.
Buying

How Comcast Advertising and Smart Media Group used a data-driven strategy to close a linear TV gap and maximize voter reach. The post Finding the Voters a Linear-Only TV Buy Missed appeared first on Campaigns & Elections.

08/19/2026

#230 – Adrian Sticea on Navigating the Decline of WordPress Work on Upwork and the Rise of New Opportunities
I'm talking today with Adrian Sticea about the decline in freelance WordPress work available through Upwork, highlighted by a viral LinkedIn post and graph showing work drying up from 2023 onward. We get into the many reasons behind this shift, the impact of AI making developers more efficient, increased marketplace competition, economic uncertainty, and new website-building platforms. We also explored how relying on a single platform can be risky, and emphasised the long-term value of building direct relationships and networks for sustainable business in the evolving WordPress ecosystem.

I'm talking today with Adrian Sticea about the decline in freelance WordPress work available through Upwork, highlighted by a viral LinkedIn post and graph showing work drying up from 2023 onward. We get into the many reasons behind this shift, the impact of AI making developers more efficient, incr...

08/14/2026

Hartford Gets $20 Million For 100,000-square-foot AI Innovation Center
The state of Connecticut is awarding Hartford $20 million dollars to develop a state-of-the-art collaborative space to help workers, corporate partners and colleges and universities unlock the potential of new technologies like artificial intelligence.
intelligence

The state of Connecticut is awarding Hartford $20 million dollars to develop a state-of-the-art collaborative space to help workers, corporate partners and colleges and universities unlock the potential of new technologies like artificial intelligence.

08/12/2026

#229 – Amy Kamala on Art, Tech, and Open Source: A Journey Through WordPress and Community
The conversation focused on Amy Kamala’s diverse journey from art to technology, her extensive experience in hosting, web development, and team leadership, and her active contributions to the WordPress project. We got into the intersection of creativity and logic in tech roles, as well as the personal and professional fulfilment derived from community involvement and open source contribution. The discussion also explored Amy’s path to being a WordPress team rep, her experiences with sponsorship, and the deeper sense of meaning and human connection that drives ongoing participation in the WordPress community.

The conversation focused on Amy Kamala’s diverse journey from art to technology, her extensive experience in hosting, web development, and team leadership, and her active contributions to the WordPress project. We got into the intersection of creativity and logic in tech roles, as well as the pers...

08/10/2026

Advertising Operations Will Be Key For Winning Campaigns In ‘26
Forget about buzzy digital marketing jargon like predictive personalization and zero-party data. What could distinguish winning campaigns from losing one’s this midterm cycle is much simpler. It can boil down […]
The post Advertising Operations Will Be Key For Winning Campaigns In ‘26 appeared first on Campaigns & Elections.
Buying

Forget about buzzy digital marketing jargon like predictive personalization and zero-party data. What could distinguish winning campaigns from losing one’s this midterm cycle is much simpler. It can boil down […] The post Advertising Operations Will Be Key For Winning Campaigns In ‘26 appeared...

08/08/2026

Your postcard should not be the only touch.

One clear offer can turn into a mail piece, a QR code, a landing page, an email, social posts, and digital follow-up.

The point is not to make the campaign harder. It is to give the right people more than one chance to see the message and take the next step.

Print gets attention. Digital keeps the follow-up going.

Not sure whether to mail every home nearby or target your best prospects? See when EDDM and targeted mailing each make sense for your local business.

08/08/2026

EDDM is a good fit when you need local visibility fast.

Opening a business? Promoting an event? Want to put an offer in front of homes around a service area?

Mailing by route can get your message into the right neighborhoods without starting with a long list of names.

The important part is choosing the routes with a reason and giving people one clear next step when the card arrives.

Planning a mailing? Send us the goal and we will help you map it out.