04/29/2026
On the theme of sharing helpful, educational content…and painfully putting my mug on the internet 😭😭 I’m powering past that to deliver helpful info 🩷 Should you use AI to create a logo?
If that makes the most sense for you, sure. Just be aware of the obstacles you’re going to run into:
1. It won’t scale well
Most AI logos are raster images, meaning they’ll get blurry when resized.
This becomes a problem fast—storefront signage, merch, business cards, envelopes, invoices… all need clean, scalable files.
2. You won’t get the files you actually need
A proper logo package includes:
• multiple file types (SVG, PNG, EPS, etc.)
• stacked + horizontal layouts
• versions for light/dark backgrounds
AI doesn’t give you that—so you’ll end up patching things together later.
3. Background issues (you AI’ers know what I’m talking about)
Most AI-generated logos come with solid backgrounds.
Transparent versions aren’t always clean or usable, which limits where and how you can apply your logo.
DO use AI for the following!
• concept exploration
• visual direction
• inspiration to hand to your designer
A logo isn’t the end goal—it’s the starting point of a much bigger brand system.
