05/29/2026
Every business wants more traffic.
But traffic isn't the goal.
Conversion is.
The best websites don't make people think harder.
They make decisions easier.
Every extra click.
Every confusing page.
Every unnecessary step.
Creates friction.
And friction costs conversions.
Good design isn't about looking impressive.
It's about helping people get where they want to go as quickly as possible.
Because the shortest path usually wins.
