Unlike the typical login process, tive replaces a password with customized or programmatic content so the customer experiences a simplified login procedure and the business makes money from the free internet it already provides. EX: Instead of typing "Sbucks22" at Starbucks, Tive replaces the existing captive portal process with a consolidated paywall: interaction with a new Starbucks promotion,
a programmatic video advertisement, login through Facebook, or a market survey question. Only following interaction does the user gain network access. The over-arching motive is to enable more people better access to the greatest utility of our time -- the internet. With partners including members of the Forbes "Most Promising Companies in America" list, a 200+ location client base, and former Y-Combinator start-ups, tive is building a powerful platform capable of delivering a multitude of quality content with exceptional performance to create this reality.
