What are the opening hours?

Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm

Model B

Name: Model B
Address: 900 7th Street Northwest, Washington D.C., DC, 20001, US
Telephone: +12028460290

Delivering media and creative strategy that make KPI dreams come true. To learn more, visit our website or just reach out to us.

Model B is the next step in the evolution of the traditional digital agency - engineering growth for our clients through a novel, metrics-based process that holistically combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and communication gurus. We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.

10/13/2026

A 20% enrollment decline. A hundred-and-twenty-year-old women's college. One partnership that turned it all around. 🎓📈

What does it take to rebuild a college enrollment funnel from the ground up?

In our latest "Beyond the Brief" Conversation, Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, and Dean Gething, EVP of Online Enrollment Strategy at Carnegie, share how a multi-year partnership rebuilt an enrollment funnel from the ground up.

Here are 3 key takeaways from their playbook:
• Brand to Lead Gen: Shifting from brand marketing to lead generation helped St. Kate's regain a 20% enrollment decline and add 10% more on top, even in a tough recruiting climate.
• Speed to Lead: One counselor now owns each prospective student's journey end to end, critical when over 80% of adult and grad applicants are only considering two or three schools.
• First to the LLMs: St. Kate's paused SEO to chase AEO and GEO instead, betting on being the first university that shows up when students ask an AI chatbot for advice.

👉 Read the full interview here - https://tr.ee/partners-in-the-funnel - to learn about St. Kate's 120-year history, the $500 bet that lifted campus-visit conversion to 50%, and why Dean thinks AI will never replace the human moment in enrollment.

10/09/2026

How do you show up as a leader in a period of hyperchange? 📈💡

In this snippet from Beyond the Brief, Ramon Soto, Senior Vice President, Chief Marketing and Communications Officer at Northwell Health and President of Northwell Studios, breaks down his 3-part leadership formula for navigating choppy waters:
🔹 1/3 Business Partner: Helping the organization navigate uncertainty.
🔹 1/3 Change Agent: Leaning into market shocks to discover hidden opportunities.
🔹 1/3 Marketer: Staying consumer-centric to drive true value internally and externally.

Watch now to see how this mindset helps build stronger brands through transformation. 🎬👇
https://tr.ee/smashing-the-status-quo

10/07/2026

"The way customers and clients look for solutions is going to be quite different." 🚀

To stay relevant, companies can’t just adopt AI. They need to evolve their go-to-market strategy, engagement models, and customer experiences from the ground up. 🎯

Hear Koley Corte, SVP & CMO at MetLife Investment Management and Retirement Solutions, discuss how her team is preparing for the future of distribution on this episode of Beyond the Brief. 🎙️
https://tr.ee/why-koley-corte-centers-clients

10/05/2026

Course accessibility remediation might not sound like the flashiest topic, but the impact it has on educators and students is massive ⚡

Armin Molavi, President of the Global Customer Organization at Instructure, highlights how Canvas's AI-driven accessibility tools automatically detect gaps and let educators fix course materials with one click.

By saving educators hours of manual work, courses become instantly more accessible for every student.

Check out the full episode now! 👇
https://tr.ee/QSe9uq

10/02/2026

Healthcare isn’t just about treatment - it’s about bending the curve toward long-term wellness. 💡

In this episode of Beyond the Brief, Ramon Soto, Senior Vice President, Chief Marketing and Communications Officer at Northwell Health and President of Northwell Studios, breaks down the shift from transactional care to preventive wellness.

With rising costs, AI advancements, and changing reimbursement landscape, the future of healthcare relies on keeping people healthy before they even step through the hospital doors.

Click now to check out Soto’s vision and where healthcare delivery is headed. 🎬👇
https://tr.ee/smashing-the-status-quo

09/30/2026

"It shouldn't be hard." 🎯

When making big decisions, customers look for more than just specs or performance metrics. They want a seamless experience delivered when and how they want it. 🧠

Hear Koley Corte, SVP & CMO at MetLife Investment Management and Retirement Solutions, discuss neuroscience-driven brand research and personalized customer experiences on this episode of Beyond the Brief. 🎙️
https://tr.ee/why-koley-corte-centers-clients

09/29/2026

“By the time pipeline is created, your prospects have already started making decisions.” 💡

Armin Molavi, President, Global Customer Organization at Instructure, breaks down why B2B marketers need to shift focus from just generating pipeline to positioning themselves as trusted front-runners before the search even begins.

Watch the clip to hear his take! 👇
https://tr.ee/beyond-the-brief

09/25/2026

She joined an AI startup in May, and by July had shipped its entire rebrand with a team of two. 🤸💡

What does it take to build brand trust at "ludicrous speed" inside an AI-native company?

In our latest "Beyond the Brief" Conversation, Tracee Aliotti, SVP of Marketing at BoodleBox, breaks down how she rebuilt a brand from scratch and why she believes trust, not tactics, is marketing's real currency.

Here are 3 key takeaways from Tracee's playbook:
• Brand Mobilization, Not Management: Instead of locking down rigid brand rules, Tracee built templates and processes so anyone at BoodleBox can activate the brand well, keeping it alive and evolving.
• Trust Is the Real Currency: Tracee's marketing philosophy boils down to one belief: earn trust authentically, and both hearts and wallets follow.
• The Social Proof Flywheel: By turning customer sentiment from support tickets and surveys into permissioned content, Tracee turned 38 survey responses into her rebrand's cornerstone messaging.

👉 Click here - https://tr.ee/start-with-love-tracee-aliotti - to learn why Tracee left education marketing to chase hands-on AI exposure, the founder story behind BoodleBox, and why she does a handstand every morning.

09/23/2026

Your brand message is only as strong as the community backing it up. 🗣️💡

In this snippet, Bryan Law, CMO at Nerdio, breaks down how to build a holistic marketing engine through social validation:
• Amplifying the customer voice across review sites & Reddit 🌐 • Turning case studies into community-driven stories 📊
• Leveraging PR to reinforce core brand messaging 🚀

Stream the full conversation now! 🎙️ https://tr.ee/neuroscience-marketing

09/21/2026

Even in an AI-driven world, connection is still king. 🤝🤖

In this segment of Beyond the Brief, Jenn Edwards, CMO at EUNA Solutions, highlights why the hunger for real human interaction is rising and how balancing pragmatic, data-driven content with authentic, human-led storytelling builds true trust.

Catch the full episode for more insights on marketing strategy and relationship-building! 👇
https://tr.ee/EvGKdAWYTl

Address

900 7th Street Northwest
Washington D.C., DC
20001

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Telephone

+12028460290

Website

http://www.modelb.com/

Alerts

Be the first to know and let us send you an email when Model B posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.