First Insight

First Insight Trusted by over 300 brands globally, First Insight empowers retailers to drive profitability with actionable insights.

Using VoC data, AI, and predictive analytics, InsightSUITE powers decisions on product development, pricing, planning, and marketing. Welcome to First Insight, where we lead the world in predictive analytics, using AI and machine learning to empower businesses. We offer insights into consumer behavior and market trends. Discover how we can accelerate your growth and profitability.

10/01/2026

It's the final day of Shoptalk Fall!

Catch the First Insight team at Booth E15 before the show wraps, or book time with us: https://bit.ly/4xHhlR5

The customer of tomorrow is already telling you what they want. Are you listening?At Shoptalk Fall, see how First Insigh...
09/30/2026

The customer of tomorrow is already telling you what they want. Are you listening?

At Shoptalk Fall, see how First Insight's AI helps retailers and brands know which products, features, and prices will win, before they commit.

Find us at Booth E15, across from the Strings for Hope Lounge, or book time with us: https://bit.ly/46EMfP7

Meet the team at Shoptalk Fall Booth E15!Swing by to talk retail demand, pricing, and assortment, or just to say hello a...
09/29/2026

Meet the team at Shoptalk Fall Booth E15!

Swing by to talk retail demand, pricing, and assortment, or just to say hello and grab an Ellis to take home. 🐙

Can't make it to the booth? Book time with us while we're in Nashville: https://bit.ly/4xHhlR5

09/29/2026

Day one of Shoptalk Fall is here, and our team is ready to meet you!

AI can create endless product options. We tell you which ones customers will choose, before you commit.

Stop guessing and start asking.

Find us on the show floor at Booth E15, across from the Strings for Hope Lounge, or book a meeting with our team: https://bit.ly/4xHhlR5

First Insight has named Jim Gruskin Chief Executive Officer, succeeding founder Greg Petro.As CEO, Gruskin will focus on...
09/24/2026

First Insight has named Jim Gruskin Chief Executive Officer, succeeding founder Greg Petro.

As CEO, Gruskin will focus on scaling First Insight's platform, expanding its reach across consumer-facing industries and deepening its role in customers' AI transformation and go-to-market decisions.

Read the full announcement: https://bit.ly/4xFk11u

We're heading to Nashville! 🎸 First Insight will be at Shoptalk next week, September 29-October 1, at Music City Center....
09/22/2026

We're heading to Nashville! 🎸

First Insight will be at Shoptalk next week, September 29-October 1, at Music City Center.

Stop by Booth E15 (across from the Strings for Hope Lounge) and see how leading retailers and brands use AI-powered consumer input to predict what will sell, and at what price, before investing.

Meet the team! Schedule time with us at the show: https://bit.ly/4iHYh1l

09/14/2026

NRF Europe kicks off tomorrow!

If you’re heading to the show, come meet our team and see how AI-powered consumer insights can help take the guesswork out of product, pricing, and merchandising decisions.

🗓️ Book your meeting: https://bit.ly/46esNIH

Bonjour, Paris! 🇫🇷Our team is heading to NRF Europe next week, and we’re looking forward to three days of conversations ...
09/08/2026

Bonjour, Paris! 🇫🇷

Our team is heading to NRF Europe next week, and we’re looking forward to three days of conversations about the future of retail, AI, and smarter customer-led decision making.

If you’ll be at the show, come meet the First Insight team and learn how we’re helping leading retailers turn customer insight into better product, pricing, and merchandising decisions.

👉 Meet with the team: https://bit.ly/46esNIH

Gen Z isn't rejecting your brand. They're just not seeing it.When we surveyed 2,100+ U.S. consumers across four generati...
08/24/2026

Gen Z isn't rejecting your brand. They're just not seeing it.

When we surveyed 2,100+ U.S. consumers across four generations for our Q1 report, one finding stood out: Gen Z gives national CPG brands 24 points less shelf attention than Boomers. In some categories, the gap reached 40 percentage points.

But Gen Z still ranks national brands #1 in purchase preference. Which means most teams won't see this in their numbers until the habit is already formed.

Read the full breakdown of where national brands are losing ground, and who's picking it up: https://bit.ly/4fZWSQJ

The next competitive advantage in retail often comes before the product even exists.By using predictive consumer intelli...
08/12/2026

The next competitive advantage in retail often comes before the product even exists.

By using predictive consumer intelligence earlier in the decision-making process, Coppel is gaining a clearer view of what customers want before committing to production.

We’re proud to partner with Coppel as they put predictive AI to work across merchandising and product development—turning customer insight into smarter, more confident decisions.

Read more about our partnership 👉 https://bit.ly/43HOShv

Address

8000 Brooktree Road, Ste 100
Warrendale, PA
15090

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

(724) 759-7141

Website

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