Kailynn Summer Design

06/23/2023

Exciting news - the semi-custom brands launched and are currently on sale! If you order before 11:59pm on FRIDAY (tomorrow) 6/23 you can get an additional $20 off when you sign up for my newsletter!

Shop the collection here:

Kailynn Summer Design offers a variety of semi-custom brands, find your. brand partner TODAY!

06/13/2023

Hey friends!!

I have some exciting news! I’ve started a newsletter and if you’re a new business owner OR aspiring business owner, you’re going to want to SIGN UP ASAP!! I’m launching something NEW for KSD and it will be extremely beneficial for you!!

To find out what the launch is before I’m revealing it anywhere else, sign up for my newsletter here: https://view.flodesk.com/pages/648419ac547f639e72ba55dc

The reveal of what the launch is goes out TOMORROW, so sign up NOW!!

Further content you can expect from the newsletter:

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with a dose of authenticity and grace abounding in life's inevitable trials and errors.

I’m SO excited to serve you better in this way, faith-led business owner!! 💕🌱

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12/02/2021

You have only so much time to capture people’s attention, albeit catch their interest in your brand and what you have to offer, so how do you stand out amongst the crowd?

Quick answer: KNOW your audience and how they communicate, what platforms they’re on, the works…but V I S U A L L Y how can you accomplish this with your branding?

» This leads me to your letter mark. The quickest and one of the most identifiable traits of your brand identity. For some companies, it’s become their staple; think of coach and how iconic their lettermark has become on all their merchandise.

It can be a beautiful mark not only representing your biz, but also a tool, serving as a visual indicator that reminds your audience of you and becomes apart of their experience working with you..

» Sound complicated and simple all at the same time? That’s because it is.

It’s easy to go overboard with details, but more times than not less is more and that is what will resonate and stay in people’s minds.

With Stephanie Thomas Fitness’s lettermark, the idea came from exploring her initials and thoughtfully considering how to display her important brand traits and personality.. her work provides T R A N S F O R M A T I O N to brides, bridesmaids, and mothers-of-the-brides in a gentle and approachable way, that packs a lasting punch.

» You’re lead in by her gentle approach, just as the lifted ‘S’ captures your attention.

» You feel the weight of the pressure lifting since you know you’re in good hands, and you follow her on the path to transformation; the ‘T’ and the ‘F’ represent that transformation and how it is subtle and sometimes unseen at first, but after you see it, you can’t UNsee it. That’s the experience working with Stephanie.

Unknown benefits of working out and working with her, tied in with the known and expected benefits, from prioritizing your health, that you didn’t know existed. It’s a beautiful compilation of self-discovery and hard work not gone unnoticed.

Read more about her lettermark on the next slide. 😍 What’s a well-known lettermark you think of with a company? They’re such fun brand nuggets, imo!! 🤗

11/30/2021

Alriiiight, starting a fun new thing and calling it because it just makes sense! ✨

Here we have Stephanie’s mood board for her brand direction we came up with for her based off her Brand Strategy.

» Full of raw, kind, honesty

» N**e colors that bring out the rawness of being honest + more subtle green/blue tones that show trustworthy character

» Sincerety comes with being an open door and commitment to being loyal to those who trust you, adding a spark of color

» You are strong, but tame

This board was one of three mood boards created for her brand identity direction. The backbone of it is based on ‘sincerity’ while tying in her other brand attributes in as well. Can you see it?

I’ll be sharing more about Stephanie’s brand this week, so keep an eye out! I can’t wait to share more of her beautiful branding (+ website!!) and all about her and her amazing biz Stephanie Thomas Fitness ✨

09/11/2021

Swinging into FriYAY with these feels ✨😆

I’ve been working like a ‘madwoman’ (shall I say? 😆) on two amazing brands these last few months and can’t wait to share more about them. Fridays are a nice reprieve for intentional family time and rest 💞

Also been working on something else on the back burner that I’ll probably get around to sharing soon? Haha we’ll see. 😄🐧

📷:

07/10/2021

Within the last few weeks, I’ve had a number of brand inquiries and I’ve gotta say, I’m absolutely SMITTEN with these businesses that have reached out to me! 😍 I am SO excited to serve these amazing brands and help them up their clientele experience through the Brand Strategy side of creating their branding. Such great things to come!

One of my favorite ways to serve my Brand Design + Strategy clients is with a digital brand booklet outlining everything they need to know about their brand, from their brand identity and what it represents, to their brand values highlighted, so you can see how the two intertwine.

I’m considering making this a physical gift actually though, because can you imagine just whipping this out with clients and being able to SHOW them just how intentional you are with every aspect of your biz, down to your font choice even? That shows just how much serving them is a priority to you, in every facet, from first interaction, to completing a service with you and leaving a raving fan! 😍

I just get so fired up about the amazing results that come form creating a strategic brand!! 🔥 If you wanna know more and see if this would be the right fit for your business, send me a message or email me directly at [email protected] 🤗

07/08/2021

Tiny feet and a custom wood sign wedding gift 😍 These are a few of my favorite things 🎶

07/02/2021

A one-color suite is so elegant and timeless 😍😍 I’m a major admirer of paintings in invites of course, but this was such a treat to create the line artwork for this suite to compliment the one-color scheme and play off its whole elegance feel 💙

What’s your favorite style of design? ie. Timeless/elegant or colorful/whimsical? ❣️

Extra thing to note 📝: peep that custom address stamp?? This is such a great option for the bride who loves to get more hands-on in the invitation process and enjoys stamping! 👏🏼

06/24/2021

I would be happy as a clam to letter on more leaves again! 🤗 ..But have you ever wondered how it is you can tell a clam is happy? 🤔 random thoughts for the day hahah. Happy Wednesday!

Photography:

06/17/2021

Been feeling a little lost in the process lately, and not in the way that is good..have you been feeling this way lately at all?

I started this piece weeks ago and was so excited about it. Now, when I stare at it daily, I kinda despise it…what the heck, right?

Process is so tricky and there’s so many twists and turns to get stuck in…but maybe it’s worth pursuing to the end result anyway, right? I’m thinking so.

I’m pushing myself to get back into this piece this week, even if it starts out rocky, because I think I’m letting comparison be the thief of joy that creating and painting usually brings me. Sometimes you just need to do it for the process and get out of your own head. So, if you’ve been feeling ‘stuck’ and maybe doing something similar, here’s your sign to pick your brush back up and get back at it. Be gentle with yourself too. 💗