10/06/2026
The most common Black Friday mistake isn't a bad discount. It's planning this year without looking at last year. ๐
Before locking in a single banner or email, every brand should be able to answer three questions with data, not guesses:
1 โ What was your real conversion rate last BFCM, channel by channel?
2 โ Which products sold out too fast, and which sat unsold?
3 โ Which promotion drove profitable volume, not just top line sales?
Without those answers, a November campaign is a bet. With them, it's a strategy.
Weeks left, not months. Which of these can your team answer today? ๐ฌ