Websites for Bookkeepers

09/04/2026

What part of running your bookkeeping business feels harder than the bookkeeping itself?

For some bookkeepers, it’s getting clients.

They’re confident doing the work, but networking, marketing, or sales conversations feel much less natural.

For others, it’s almost the opposite.

They enjoy meeting people and bringing in new business, but onboarding, managing capacity, creating processes, and keeping delivery consistent take more effort.

And then there are all the other jobs that come with owning a business: pricing, technology, administration, hiring, strategy…

Being good at bookkeeping and being good at every part of running a bookkeeping business are not the same thing.

That doesn’t mean you have to become equally good at all of them.

But it helps to know where your strengths are—and where you’re regularly getting stuck.

What part of running your business comes naturally to you? And what part has required the most learning?

09/03/2026

You don't have to be good at every part of running your bookkeeping business.

You might be an incredible bookkeeper but struggle with marketing.

You might be great at bringing in clients but need better systems once those clients arrive.

Or you might still be figuring out which parts of business come naturally to you and which ones don't.

That's why I wanted to share Justine Lackey's free Get Organized! Challenge, starting September 14.

Justine built and eventually sold her own bookkeeping firm, and she's spending five days teaching bookkeepers about client experience, onboarding, month-end workflows, getting clients, and premium pricing.

If the systems and organization side of your bookkeeping business is something you'd like to strengthen, you can register free here: http://websitesforbookkeepers.com/goc

09/03/2026

“Why Bookkeeping Business Owners Don’t Need to Be Good at Everything”

I shared my thoughts in this article. Let me know what you think in the comments! 👇

There’s a common piece of career advice that goes something like this: If you’re good at sales and marketing, operations and delivery may be harder for you. If

09/02/2026

Thinking about selling a digital product in your bookkeeping business?

Before you spend three weekends creating a 47-page workbook that no one asked for, do a little validation first.

Start with three questions:

1. What specific problem does this product solve?

Try to finish this sentence:

“This helps [specific person] do [specific thing] without [specific frustration].”

2. Do I have evidence that people actually have this problem?

Think about questions clients ask, conversations in communities, comments on social media, search behavior, or problems you repeatedly encounter in your niche.

3. What is the simplest product that could help?

You may not need a giant course or elaborate bundle.

The useful solution could be a spreadsheet, checklist, template, worksheet, or short guide.

You can always expand later if people want more.

Creating the product first and figuring out how to sell it afterward is a gamble.

Start with the problem. Validate the need. Then build the solution.

I went into more detail about digital product ideas, where you can sell them, and ways to market them here: https://websitesforbookkeepers.com/do-people-really-make-money-selling-budgets-trackers-and-templates-online/

09/01/2026

Being a great bookkeeper and being great at every part of running a bookkeeping business are two different things.

You might be amazing at the actual bookkeeping but struggle with marketing.

Or maybe bringing in clients comes naturally to you, but creating the systems and processes to serve them efficiently is harder.

You don't have to become an expert at everything.

Sometimes the smartest thing you can do is learn from someone whose strengths complement your own.

That's why I wanted to share Justine Lackey's free Get Organized! Challenge, starting September 14.

Justine built and eventually sold her own bookkeeping firm, and during this free 5-day challenge she'll be teaching about:

→ Creating a 5-star client experience
→ Client onboarding
→ Month-end close workflows
→ Getting clients consistently
→ Premium pricing

If systems, organization, or creating a bookkeeping business that runs more smoothly is something you'd like to strengthen, this is worth checking out.

Register free here: http://websitesforbookkeepers.com/goc

This whole idea that you don't have to be good at everything to build a successful business has been on my mind lately.

So much so that I wrote an entire article about it. I'll be publishing that Thursday. 🙂

You're invited to The GET ORGANIZED Challenge with Justine Lackey, Bookkeeping Expert, Business Mentor and Coach. Redesign How You Work, Think, and Earn With Expert Guidance and a High-Touch Experience.

08/31/2026

A digital product can be useful to your bookkeeping business even if it never becomes a major source of income.

That’s because there are several ways a product can fit into the business you’re already building.

You could create something for potential clients who need help but aren’t ready for ongoing bookkeeping.

You could give existing clients a resource that makes part of their financial life easier.

You could use a free resource to grow your email list, then introduce relevant paid resources over time.

Or you could create a product around a problem you see repeatedly within the niche you serve.

The important part is deciding what role the product is supposed to play.

“Everyone is selling templates, so maybe I should too” isn’t much of a business strategy.

“I keep seeing this specific problem, and I could create something that makes it easier” gives you somewhere much more useful to start.

Digital products don’t have to replace your bookkeeping services.

They can complement them.

08/28/2026

Have you ever had an idea for a digital product and immediately started thinking about what should go in it?

The tabs in the spreadsheet.

The pages in the workbook.

The colors. The fonts. The cute little cover.

There’s just one problem: none of those things tell you whether someone actually wants to buy it.

Before creating a digital product, start somewhere else:

What problem is this going to solve?

A budget template might help a small business owner stop wondering where their money went every month.

A bookkeeping checklist might help a new business owner feel confident they aren’t forgetting an important financial task.

A tax prep worksheet might make gathering information for tax season less chaotic.

Those are problems people can recognize.

The spreadsheet, checklist, or workbook is simply the format you use to help solve them.

If you’ve thought about creating a digital product for your bookkeeping business, what problem would you want it to solve?

08/26/2026

Before you spend money or time getting more people to your bookkeeping website, try this quick test.

Pretend you know absolutely nothing about your business.

Open your homepage and give yourself about 10 seconds to answer four questions:

1. Who is this bookkeeper for?
2. What problem can they help me solve?
3. How will their services make my life or business better?
4. What should I do next?

If those answers are easy to find, great. Your website is helping support the marketing, networking, referrals, SEO, content, or lead generation that brings people there.

If they aren’t, that doesn’t automatically mean you need to redesign your entire website.

You may have a messaging problem rather than a website problem.

And that’s worth figuring out before you send even more traffic to the site.

Lead generation gets you seen. Your message helps you get chosen.

I went into more detail about how the two work together here: https://websitesforbookkeepers.com/how-can-bookkeepers-turn-more-leads-into-clients/

08/24/2026

A qualified lead and a converted client are not the same thing.

That distinction matters when you’re deciding where to put your marketing energy.

Lead generation solves a visibility problem. It helps the right people discover that your bookkeeping business exists.

Conversion solves a different problem. It helps those people understand why they should choose you.

You need both.

If your marketing is bringing in qualified leads but they aren’t becoming clients, the answer isn’t automatically “I need more leads.”

It may be worth looking at what those leads encounter after they find you.

Can they tell who you specialize in helping?

Do you explain more than the bookkeeping tasks you perform?

Do you connect those services to outcomes your clients actually care about?

For example, “monthly bookkeeping” tells someone what you provide.

“Know where your business stands without spending your evenings sorting out QuickBooks” helps them understand why that service matters.

More leads can create more opportunities.

But clearer messaging can help you make better use of the opportunities you already have.

08/21/2026

Want to know whether your bookkeeping business is ready for AI search?

Try this simple exercise.

Before looking at your website, write down the five things you’d want ChatGPT—or a potential client—to understand about your business:

1. Who do you help?
2. What services do you provide?
3. What problems do those services help solve?
4. Why is your business particularly relevant to that audience?
5. What should someone do if they want to work with you?

Then open your website and see how quickly you can find those answers.

Check your homepage. Your service pages. Your About page. Your calls to action.

Then look beyond your website at places like your social profiles, directories, reviews, and professional listings.

Are they all telling roughly the same story?

If not, you may not need another AI optimization tactic.

You may need greater clarity and consistency first.

I went into more detail about how ChatGPT and other AI tools may discover and understand bookkeeping businesses here:

https://websitesforbookkeepers.com/how-do-you-get-chatgpt-to-recommend-your-bookkeeping-business/