Heartwood Brands

Heartwood Brands A Creative Agency built for the Hardwood Industry and those who serve it.

10/01/2026

Red River Lumber is a lumber and building materials supplier operating 12 locations across 8 brands in Arkansas, Texas and Oklahoma. When it came time to find a new inventory and ERP system, the leadership from Red River Lumber was looking for a software partner that was fiercely independent and laser focused on customer satisfaction and support. As a multi-generation family business with no interest in selling out, DMSi was the perfect match.

We partnered with the marketing team from DMSi to produce a customer success story video that shares their vision for long-term independence and drives home their mantra for customer service: “We Care More”. In this video, Henry German, DMSi’s Chief Revenue Officer and second-generation owner sits down with Red River Lumber’s CEO and CTO to get their candid take on the power of DMSI’s software, and more importantly, the value of their long-term partnership.

VideoProduction HeartwoodBrand

10/01/2026

Red River Lumber Company is a lumber and building materials supplier operating 12 locations across 8 brands in Arkansas, Texas and Oklahoma. When it came time to find a new inventory and ERP system, the leadership from Red River Lumber was looking for a software partner that was fiercely independent and laser focused on customer satisfaction and support. As a multi-generation family business with no interest in selling out, DMSi was the perfect match.

We partnered with the marketing team from DMSi to produce a customer success story video that shares their vision for long-term independence and drives home their mantra for customer service: “We Care More”. In this video, Henry German, DMSi’s Chief Revenue Officer and second-generation owner sits down with Red River Lumber’s CEO and CTO to get their candid take on the power of DMSI’s software, and more importantly, the value of their long-term partnership.

Heartwood Brands is headed to the Rock ’n Roll Capital of the world this week for the 2026 National Hardwood Lumber Asso...
09/14/2026

Heartwood Brands is headed to the Rock ’n Roll Capital of the world this week for the 2026 National Hardwood Lumber Association Convention. If you’re in Cleveland this week, be sure to stop by the exhibit hall and visit us in Booth #318 to learn more about how our brand development, website design, and video production services tailored to the hardwood industry can bring value to your company!
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Fun Fact: Cleveland’s oldest nickname is “Forest City”, coined in the 1850s by Mayor William Case to promote the city’s heavy tree cover.
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Branding WebsiteDesign VideoProduction

A logo is just the beginning. The real measure of a brand identity is how it performs in the real world. Logos on water ...
06/02/2026

A logo is just the beginning. The real measure of a brand identity is how it performs in the real world. Logos on water bottles and hats are fun — but the real test is whether your brand can stop someone in their tracks in a crowded convention hall, cut through the noise in a digital feed, or keep them from turning to the next page.

moves wood products across the globe with precision, reliability, and professionalism. Their brand needed to do the same — in every medium, at every scale.

Here’s a sample of the advertising collateral we developed for TMX Shipping to do just that.

🔗 Full case study: www.heartwoodbrands.com/work/tmx-shipping

A logo is just the beginning. The real measure of a brand identity is how it performs in the real world. Logos on water ...
06/02/2026

A logo is just the beginning. The real measure of a brand identity is how it performs in the real world. Logos on water bottles and hats are fun — but the real test is whether your brand can stop someone in their tracks in a crowded convention hall, cut through the noise in a digital feed, or keep them from turning to the next page.

TMX Shipping moves wood products across the globe with precision, reliability, and professionalism. Their brand needed to do the same — in every medium, at every scale.

Here's a sample of the advertising collateral we developed for TMX Shipping to do just that.

🔗 Full case study: www.heartwoodbrands.com/work/tmx-shipping

TMX Shipping has been moving wood products across the globe since 1982. Over four decades, they've built a reputation in...
05/21/2026

TMX Shipping has been moving wood products across the globe since 1982. Over four decades, they've built a reputation in the forest products industry for precision, reliability, and personal service that's hard to match.

Their logo was iconic within the industry — instantly recognizable to anyone who's shipped hardwood lumber overseas. But like many marks that have stood the test of time, it was ready for a refresh. And beyond the logo itself, TMX was ready to build out a comprehensive visual identity system to match the standard they hold themselves to in every other aspect of their business.

That's where we came in.

We kept the changes to the logo subtle — stripping the dated 3D effects, rebalancing the letterforms, and giving "SHIPPING" the visual weight it deserved. From there, we built a full visual identity system around it: a suite of complementary logos, a refined color palette, brand typography, and a family of application examples that show the brand doing what it's supposed to do — showing up consistently and confidently, everywhere TMX does business.

🔗 Full case study: www.heartwoodbrands.com/work/tmx-shipping

04/28/2026

Serving artist and industry, Horizon Wood Products is known for an obsessive focus on quality; producing beautiful live edge slabs, boules, and flitches that become treasured pieces of furniture, architectural installations, and family heirlooms. Every step of their process — from hand-picked logs in the hills of Northwest Pennsylvania to the finished product — is deliberate and intentional.

When we designed their new website, it was critical to tell this story in a way that honored their passion for the craft. We built their "Our Process" page to reflect exactly that. An interactive, step-by-step walkthrough of the entire Horizon production process, from log buying through the sawmill, drying, grading, and beyond — each stage brought to life with video content and dynamic design that keeps users engaged from start to finish.

A great process deserves more than a paragraph. This is how you show your work.

🔗 See it for yourself: www.horizonwood.com/process

04/23/2026

If you didn’t get a chance to attend Expo Richmond last week... you missed a good one. From the equipment demos and great conversations, to a visit from the governor, this show offered a lot for the logging and forest products industry to be proud of. Hope to see you there in 2028!

04/23/2026

If you didn't get a chance to attend Expo Richmond last week... you missed a good one. From the equipment demos and great conversations, to a visit from the governor, this show offered a lot for the logging and forest products industry to be proud of. Hope to see you there in 2028!

A look behind the scenes from our recent customer testimonial video shoot with DMSi and in Texarkana, TX. Real people, ...
04/21/2026

A look behind the scenes from our recent customer testimonial video shoot with DMSi and in Texarkana, TX. Real people, real stories, real results.

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