McFadyen Digital

11/27/2024

This new Infographic explores the B2B Buying Preferences of the Baby Boomers, Gen X, Millennials, and Gen Z

Part of the new "Transforming B2B Ecommerce for the Modern Buyer" white paper, this infographic explores the communication, ordering, and relationship style preferences of the generations making B2B buying decisions and placing the majority of the orders. With a major shift in buying power to Gen X and the Millennials, Gen Z is also gaining influence in buying decisions. These generations of buyer are all less loyal and strongly prefer digital interactions, establishing new buying patterns.

B2B ecommerce is at a crucial turning point. As Millennials and Gen Z now represent more than half of B2B decision-makers, their consumer-driven expectations for seamless, intuitive, and personalized online experiences are reshaping the industry. Companies that fail to adapt risk losing ground to digital-native competitors who have set new benchmarks for user experience, efficiency, and customer-centricity.

Let's chat about how your ecommerce experience can turn into a competitive advantage. Download the full graphic as part of the white paper at the link below.

This white paper explores the transformative forces reshaping B2B ecommerce today. From the generational shift in buyer expectations driven by Millennials and Gen Z to the impact of digital-first competitors and the rise of direct-to-consumer (DTC) channels, it covers strategic, technological, and s...

11/21/2024

Check out our new "The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer", a downloadable checklist with complimenting blog perfect for your 2025 planning efforts.

According to McKinsey, companies that excel at personalization achieve conversion rates that are 5-8x higher than those who don’t. Accenture found that 73% of B2B buyers said they wanted a personalized, B2C-like experience when interacting with vendors. Not only do buyers expect this level of optimized digital experience, but it's one of the more cost effective ways for ecommerce operators to make more profit with their existing platforms.

Ready to take your B2B ecommerce personalization to the next level?
Our experts offer white-glove services for every item on this checklist. Contact us to learn more.

Download this actionable ecommerce personalization checklist perfect for 2025 planning. Personalization is a cost-effective way to maximize conversions and customer satisfaction, so be sure to read the blog and download the checklist now for tips on how to make the most of your B2B ecommerce site.

11/12/2024

Global B2B ecommerce is set to skyrocket to $57.6 trillion by 2030

The B2B ecommerce landscape is experiencing explosive growth, with projections showing the market will reach an astounding $57.6 trillion by 2030. This rapid rise is fueled by shifting buyer expectations, the generational shift of decision-makers, and the increasing demand for seamless, personalized online experiences.

Is your B2B ecommerce strategy ready to capitalize on this growth? "Transforming B2B Ecommerce for the Modern Buyer," dives deep into the key factors driving this transformation and offers actionable strategies to help you stay competitive in this evolving landscape.

This white paper explores the transformative forces reshaping B2B ecommerce today. From the generational shift in buyer expectations driven by Millennials and Gen Z to the impact of digital-first competitors and the rise of direct-to-consumer (DTC) channels, it covers strategic, technological, and s...

11/07/2024

🚨 McFadyen Digital is headed to hashtag Florida in Orlando, ready to help B2B brands master their digital transformation journey! 🚨

Join our experts— Adam Thibodeaux and Jeremy Blanford—as they represent McFadyen at the industry's top event for hashtag hashtag and hashtag innovation. We’re here to empower businesses to navigate the digital space with confidence, making replatforming smoother and finding solutions tailored to their unique challenges.

🚀 Connect with our team to discover how McFadyen can support your brand’s transformation, helping you choose the best tools and strategies to streamline your journey toward unified commerce success.

🔗 Learn more: https://lnkd.in/eabPkzd2

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11/06/2024

🎙 New Episode of The Platform Disco Podcast is here! 🎧

Our hosts, Alex Pesjak and David Detjen from McFadyen Digital, sit down with Jesper Kildegaard Poulsen, Senior Director of Digital Ecosystems at Universal Robots A/S, to talk all things cobots and how they’re changing the game in automation!

👉 Listen now: https://mcfadyen.com/podcastepisode/episode-18-platform-economy-in-robotics-how-cobots-are-transforming-business-models/

In this episode, Jesper dives into:
✅ How partnerships and collaboration have driven Universal Robots’ success in robotics
✅ What makes cobots ideal for safe human-robot collaboration
✅ Why Universal Robots is moving from custom projects to product-based solutions to help small and medium-sized businesses adopt automation
✅ Building an ecosystem for partner-driven innovation and growth
✅ Future trends in robotics, including the potential of humanoid robots

Don’t miss this deep dive into how Universal Robots is making automation accessible for companies of all sizes, creating opportunities across industries.

11/05/2024

New White Paper: Transforming B2B Ecommerce for the Modern Buyer

The B2B ecommerce landscape is evolving rapidly, driven by shifting buyer expectations and digital-native competitors raising the bar for efficiency and experience. Millennials and Gen Z now make up over half of B2B decision-makers, and they expect the same seamless, personalized experiences they receive as consumers.

In our latest white paper, we explore the forces reshaping B2B ecommerce, including:
- The generational shift in buyer expectations
- How direct-to-consumer channels are transforming B2B strategies
- The impact of pure-play digital competitors and the need for modernization

We also dive into actionable strategies to help B2B companies bridge the gap, covering technology, staffing, and strategic approaches to create consumer-grade online experiences.

This white paper explores the transformative forces reshaping B2B ecommerce today. From the generational shift in buyer expectations driven by Millennials and Gen Z to the impact of digital-first competitors and the rise of direct-to-consumer (DTC) channels, it covers strategic, technological, and s...

10/22/2024

We're excited for the Electronics Sustainability Summit, a key event starting today and running until Thursday (Oct 22-24), that aligns perfectly with our commitment to building sustainable, innovative, and profitable commerce ecosystems. Please reach out to Peter C. Evans, PhD and Adam Thibodeaux who are leading our event team.

As a leader in online marketplaces and strategic commerce solutions, McFadyen Digital supports initiatives that drive sustainability throughout the electronics lifecycle—from design and manufacturing to repair and reuse. At this event, we aim to engage with manufacturers, recyclers, and forward-thinking businesses looking to implement circular marketplace models, enhance product traceability, or expand their reverse logistics capabilities.

Our expertise in marketplace strategy and technology implementation can empower companies to create solutions that not only optimize their supply chain but also foster greater environmental stewardship. We look forward to collaborating with like-minded organizations to build a future where commerce drives sustainability in the electronics industry.

We hope to see you there!

10/22/2024

Recommerce: Powering the Shift to a Circular Economy

Did you know that recommerce—reselling used goods—is a key force driving the global shift towards profitable sustainability? Circular platforms like Back Market, Swappie, and eBay Refurbished are leading the way by extending product lifecycles, reducing waste, and maximizing resource use.

Our latest report by Peter C. Evans, PhD dives deep into the evolution of circular platforms, detailing how sectors like apparel, electronics, and even industrial equipment are embracing recommerce models. These models not only cut down on environmental impact but also tap into new revenue streams for businesses.

How is your organization incorporating recommerce into its strategy? Let’s discuss how we can accelerate the shift towards profitable circularity. Click now to download the report.

Explore the exciting original research conducted by Peter C. Evans, PhD delving into the transformation and rapid maturation that circular platforms have experienced all over the globe. This comprehensive report analyzes 246 circular platforms across 14 sectors, uncovering their potential to resha...

09/18/2024

📄 New White Paper Alert: Unlock the Power of Procurement Marketplaces for Franchises!

We’re excited to share our latest white paper, “Procurement Marketplaces: A Game-Changer for Franchise Operations,” authored by McFadyen Digital experts Peter C. Evans, PhD, and Jeff Mikos. 📊

This report, based on survey feedback from over 300 franchise leaders, dives into how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Learn how industry leaders like Accor Group and Orangetheory Fitness are leveraging these platforms to streamline purchasing and enhance operational efficiency.

🔍 In this white paper, you’ll discover:
- Key benefits of procurement marketplaces for franchise networks
- Real-world success stories and data-driven insights
- Actionable steps for adopting procurement technology

Unlock the full potential of your franchise network by exploring  how centralized procurement platforms are streamlining purchasing processes, reducing costs, and driving growth across multi-location businesses. This report based on survey feedback from over 300 franchise leaders provides actionabl...

08/28/2024

🎙️ The latest Platform Disco episode has dropped and it's a great one!

This week we dive deep into the world of logistics, innovation, and strategy with a special guest Stefan Fuehner, VP Strategy & Commercial Development at DHL.

In this insightful conversation, our hosts Alex Pesjak and David Detjen from McFadyen Digital explore how DHL stays at the cutting edge of the industry. Stefan shares invaluable insights on the "McDonald's Principle" and its impact on driving operational excellence within DHL's global operations. We also delve into the broader innovation ecosystem that supports DHL’s success, highlighting strategies that can be applied across various sectors.

If you’re a professional in the logistics or ecommerce space—or simply someone passionate about innovation—this episode is packed with actionable insights and real-world examples that you can’t afford to miss.

Back to Platform Disco Episode 15 The McDonald’s Principle and Other Insights from DHL’s Innovation Ecosystem Welcome to the next episode of Platform Disco! Today, our guests are Stefan Fühner, VP Strategy & Commercial Development at DHL. DHL has four innovation centers across the globe that se...

08/27/2024

📊 New Research Alert! We are excited and proud to announce the release of "Circular Platforms: Findings from a Global Survey", authored by our own Chief Strategy Officer, industry thought leader Peter C. Evans, PhD. This comprehensive and original research dives deep into the evolution of circular platforms, analyzing 246 platforms across 14 sectors globally.

In today’s rapidly changing ecommerce and marketplace landscape, understanding the shift towards circular economy principles is more critical than ever. This report provides invaluable insights for VP and C-level executives looking to drive sustainable growth, optimize resource utilization, and stay ahead in a competitive market.

🎯 Key takeaways include:
- The three waves of circular platform evolution
- Sector-specific insights with a focus on high-impact industries like electronics and apparel
- Strategic opportunities for leveraging circular platforms to enhance business resilience and efficiency
- Leveraging circularity principals to drive profit and elevate brand position while adding supply chain sustainability

Don’t miss out on this must-read for digital commerce leaders.

Explore the exciting original research conducted by Peter C. Evans, PhD delving into the transformation and rapid maturation that circular platforms have experienced all over the globe. This comprehensive report analyzes 246 circular platforms across 14 sectors, uncovering their potential to resha...

08/26/2024

McFadyen Digital is proud to announce our new partnership with BigCommerce as Certified member of their Agency Partner Program. This collaboration strengthens our commitment to delivering world-class digital commerce solutions, helping brands unlock new growth opportunities, and enhance their digital commerce capabilities.

Our team, including Jon Reily, Adam Thibodeaux, Jeremy Blanford, Wesley Hodges, and Eliot Thibodeaux, are thrilled to be attending the BigCommerce hashtag in Austin this Monday through Wednesday. They’re looking forward to engaging with industry leaders, sharing insights, and exploring how this partnership can drive even greater success for our clients.

If you’re attending the summit, let’s connect to discuss how we can elevate your ecommerce and marketplace strategy.

McFadyen Digital, a leading B2B ecommerce consultancy, today announced it has officially become a BigCommerce Agency Partner, earning BigDev Certification status. As a member of the BigCommerce Agency Partner Program, McFadyen will now be able to offer strategic consulting, ecommerce re-platforming,...