The Trade Desk

The Trade Desk We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. It's more than just clicks.

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.

Shoppers don't behave the same way in Q4, so your targeting shouldn't either. Audience signals can help keep your strate...
10/13/2026

Shoppers don't behave the same way in Q4, so your targeting shouldn't either. Audience signals can help keep your strategy aligned with what consumers are actually in-market for.

The Q4 Programmatic Playbook shows you how, and this is your last chance to be one of the first 400 to complete it and score a free swag toolkit.

Get started here: https://bit.ly/3Um6YEM

Building something new for Q4? Check what you already have first.Search and social keywords, old radio, CTV, or video cr...
10/07/2026

Building something new for Q4? Check what you already have first.

Search and social keywords, old radio, CTV, or video creative, it can all be repurposed.

The Q4 Programmatic Playbook breaks down exactly where to look first, and there's still time to be one of the first 400 to complete it by Oct. 15 and score a free swag toolkit.

Get started here: https://bit.ly/4rTflEd

📢 Q4 is officially here! And we've got a few tips on how to come out ahead.If you're looking to approach Q4 with greater...
10/01/2026

📢 Q4 is officially here! And we've got a few tips on how to come out ahead.

If you're looking to approach Q4 with greater confidence and a sharper strategy, The Q4 Programmatic Playbook has you covered.

And the best part? The first 400 learners to complete the course by Oct. 15 will receive a free swag toolkit to help them through the quarter.

Get started here: https://bit.ly/46RNtXt

Today's households watch across many screens — across live sports, on-demand shows, and everything in between. The brand...
09/28/2026

Today's households watch across many screens — across live sports, on-demand shows, and everything in between. The brands winning attention are showing up across that fragmented landscape without losing precision or measurability.

Want to get sharper on CTV? Unlocking the Premium Internet: CTV is a free, 60-minute course from The Trade Desk Edge Academy covering the ecosystem, measurement, creative evolution, and how to start testing CTV in your own strategy.

Full-funnel results are here. Time to unlock them. Enroll today: https://bit.ly/3VWhsLl

The future of advertising is being shaped by the people and ideas behind it.At Advertising Week New York 2026, we're joi...
09/28/2026

The future of advertising is being shaped by the people and ideas behind it.

At Advertising Week New York 2026, we're joining industry leaders for a week of conversation on where the industry is headed next.

Come find us on the ground to connect, hear from our team, and take part in the conversation.

Learn more: https://bit.ly/4rAS7SU

09/24/2026

With Zuma, AI is now built into every stage of the Kokai platform, from customer service to campaign management and measurement.

Our own Taha Dharamsi says that thanks to AI frequency features, work that once took weeks of analysis is now simplified, enabling traders to focus on the bigger picture.

Learn more: https://bit.ly/3TQxe9Y

09/22/2026

Q4 is coming. Are you ready for the consumer behavior shifts and intensified media competition that come with it?

Our newest course, The Q4 Programmatic Playbook, explores what makes Q4 unique. It features real-world success stories from our own client teams at Trade Desk, with tips from optimization strategies for year-end budgets, to practical guidance for building stronger client partnerships.

If you're looking to approach Q4 with greater confidence, a sharper strategy, and a toolkit for navigating the quarter's biggest challenges, this course is for you.

And the best part? It’s under an hour. Get started: https://bit.ly/4ySTXkJ

New platform enhancements. New opportunities to level up.The Trade Desk Edge Academy's new Trading Essentials: Kokai – Z...
09/14/2026

New platform enhancements. New opportunities to level up.

The Trade Desk Edge Academy's new Trading Essentials: Kokai – Zuma Release certification helps traders discover what's new in our UI, sharpen their trading expertise, and earn an industry-recognized certification.

Enroll today: https://bit.ly/4rbqm36

09/14/2026

In this episode of Trader Tips, Amanda Thai explains how leveraging the omnichannel optimizations feature in Kokai increases channel overlap, driving higher conversion rates and lower CPA.

Learn how our path to conversion and omnichannel optimizations solutions streamline omnichannel performance by replacing last-touch reporting with automatic, insight-driven optimization: https://bit.ly/4gS35zV

09/08/2026

When you’re working with the biggest brands in the world, trust is nonnegotiable.

Hear from our Founder and CEO Jeff Green on the importance of creating a business model that’s compelling enough to bring in the world’s leading brands — and building trust so they never want to leave.

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