09/01/2026
A small business can look organized online while its digital back room is one giant junk drawer. We talk constantly about building websites, posting content, improving SEO and creating better branding. But why aren’t we talking more about digital asset ownership and management?
Part of the problem is that creating something new is easier to sell. A new website sounds exciting. Organizing passwords, confirming account ownership and documenting access does not. Nobody brags about their beautifully organized password manager.
Who owns your domain?
Where are your passwords stored?
Who has access to your website, Google Business Profile and social accounts? Where can someone find the correct logo, brand files, photos and website backups?
What happens when an employee, freelancer or agency leaves?
I have stepped into projects where nobody knew who controlled an account, the current logo was buried in an old email, or a former vendor still had access years later.
Marketing quickly turns into digital archaeology.
Small businesses need a clear system for ownership, access, storage, backups and account recovery. We spend a lot of time helping businesses create digital assets. We need to spend more time helping them own, protect and manage those assets.
