23/06/2026
Stop panicking over new buzzwords like "GEO" or "AEO." Google just confirmed what we already knew: most of these new AI search optimization tactics are just noise.
The reality? Good SEO is good GEO. 🌐
Google’s generative AI features (like AI Overviews) are built directly on top of their core ranking systems. You don't need technical gimmicks or weird bot-optimized hacks to win. You just need to stop doing lazy marketing:
❌ Stop optimizing for bots. Drop the keyword stuffing and useless text files. AI reads like a human now, so write naturally for real people.
❌ Ditch commodity content. In a world of infinite AI fluff, your only real edge is first-hand experience, unique perspectives, and actual expertise.
❌ Fix your UX. Traffic coming from AI surfaces is highly intentional and ready to convert. Don't blow the lead with a slow, clunky mobile site.
✅ Feed the machine clean data. Keep your Google Business Profile and Merchant Center feeds flawless so Google's AI can actually surface your business and products.
Optimizing for AI search isn't about gaming a new algorithm—it's about getting back to the fundamentals of great marketing and being completely obsessed with your audience.
I broke down Google's latest guidance and listed exactly what you can officially take off your team's plate.
👇 Read the full breakdown on the blog:
Good SEO is Good GEO: How to Optimize for the New Era of AI Search In a recent article for Think with Google, Brendon Kraham (VP, Search & Commerce Global Ads Solutions) addressed the shifting landscape of search engine optimization in the age of generative AI. Despite the rise of new industry buzzw...
