Enthuse Creative

09/29/2026

Last Call for our upcoming Brand Builders Workshop!

Evolving Your Brand: Without Sacrificing What Matters Most

Everyone wants to grow their business, but due to a number of factors, this can be a challenging environment to try to grow in. There is always lots of talk about what is to be gained through growth, but there's not as much conversation around what can be lost.

This free virtual workshop is your opportunity to learn how you can advance your brand's reach and resonance in your market without losing the things that make your brand unique, valuable and memorable.

Don't miss your opportunity to join the conversation. Register now!

/Even if you can't attend, please register to receive the replay./

09/22/2026

Neuroplasticity is the brain’s ability to form new neural pathways in response to new experiences, repeated signals, and reinforced behaviors.

In this month’s Enthuse Creative ENsight blog, we explore the concept of neuroplasticity as a metaphor for branding. Read on to learn how new experiences and repeated signals can create new pathways for how people understand your business.

Read the blog: https://enthusecreative.com/2026/09/08/refresh-your-brand-and-rewire-how-your-audience-sees-you/

08/12/2026

There is always pressure on brands to look and feel current.

A new visual aesthetic starts showing up everywhere. A distinct tone of voice or buzzword becomes popular. Everyone suddenly wants the same type of website, the same photography, content type, etc.

There is nothing inherently wrong with paying attention to trends. We should expect brands to evolve as design aesthetics, technology, tools, and customers change, taking advantage of what has become popular and widely adopted.

As it evolves and responds to the market, the most important thing your brand needs to do is build trust. Being current can't come at the cost of being credible.

People need to believe that you understand what you are doing. They need to believe you will deliver what you promise. They need to feel confident that the experience they have with your organization will match the expectations your brand creates.

What you say and how you say it should support this understanding, not undermine it. With that in mind, have fun sharing your brand with your audience and don't be afraid to try new things.

Trust has significantly more staying power than whatever happens to be fashionable right now. Don’t let being trendy get in the way of being trustworthy.

02/06/2026

February 2026 Enthusiasm - from Enthuse Creative - https://mailchi.mp/bac4abdb251f/enthusiasm-newsletter-jan-18254623

01/13/2026

12/09/2025

Enthusiasm - December 2025 - https://mailchi.mp/f01519e207e5/enthusiasm-newsletter-jan-18254085

11/12/2025

Think PR is only for big companies? Think again. 💡

You're invited to join me on 11/20 for our final Enthuse Creative Brand Builders Webinar of 2025: Small Biz, Big Buzz. 🐝 This free webinar is designed to demystify branding and PR for growing businesses and demonstrate how you can use PR to fuel growth.

Don't miss this opportunity to learn how to find your unique story, spot what’s newsworthy, and leverage PR to build visibility and credibility for your small business.

Featuring special guest and PR expert Lia LoBello Reynolds of ofDC Communications.

Register today!

11/07/2025

Enthusiasm - November 2025 - https://mailchi.mp/a90f44411ff9/enthusiasm-newsletter-jan-18253092

Agency and Urgency in the Age of AI