07/01/2026
Our team developed a new brand for CREDA, (Commercial Real Estate Development Association), the leading trade association for developers, owners, and investors in office, industrial, retail, and mixed-use real estate. Their mission is to be leaders in education, advocating for policies that support growth and providing the relationships and insights that help their members succeed.
GRAPHEK designed a branding strategy that honors CREDA’s professionalism, pragmatism, and leadership as the uniting force for commercial real estate developers. The system includes:
A logo that maintains the credible and trusted presence members have come to expect. It is as functional as it is visual, using 45° angles and straight lines. The logoplaces special emphasis on the letter ‘D’ that represents development, further symbolizing that community, collaboration and precision are integral to the association and its members.
A flexible color palette that can be professional and clean when needed, or bold and energetic to reflect the exciting and ever-evolving nature of the industry
Minimal yet impactful graphic assets that are easy to replicate based on CREDA’s new logo
Direct, clean typography with high-impact usage of color
Photography that brings in textural depth and warmth through community-oriented imagery and an emphasis on human connection in the built environment