Arizona Lithographers

06/12/2026

When print professionals are asked what appeals to them about print, the answers go well beyond ink on paper: permanence, sensory texture, sharper retention, and a connection to centuries of history. In our latest blog post, we share what designers, marketers, and specialists value most about the medium.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses re...

06/09/2026

Summer is not a slow season. It is an opening.

Most businesses pull back on marketing when the temperature rises. The audience does not disappear. It just becomes easier to reach.

Here is how to use that window:

• Stay visible while others vanish. Consistency builds trust faster when the field is clear.
• Negotiate better ad rates. Lower demand means lower costs for the same reach.
• Own the conversation in your category before competitors wake up in the fall.

The brands that dominate do not take summers off.

06/05/2026

Despite the idea that “paper kills trees,” the U.S. forest industry plants more trees than it harvests.

06/03/2026

The paper you print on is part of your brand.

A flimsy flyer sends a bad message. The right stock, weight, and finish can make the difference between a piece that gets kept and one that gets tossed.

Gloss or matte? Soft-touch laminate? 80lb or 100lb? These decisions matter more than most people realize.

Not sure what's right for your next project? Reach out; we're happy to help.

05/29/2026

Send the world's best dimensional mailer, wait a week, then follow up, and you are back to cold calling. In our latest blog post, learn the golden window for B2B mail follow-up and the simple question that beats asking, "Did you get my package?"

https://azlitho.com/blog/with-b2b-direct-mail-follow-up-timing-is-everything

05/27/2026

In a mailbox full of plain envelopes, texture gets noticed. High gloss, spot varnish, embossing, foil stamping, and soft touch finishes are just a few of the ways to make your mailer stand out. The right finish does more than look good. It keeps your brand in someone's hands a little longer.

05/22/2026

This weekend, amid the celebrations, let's pause to hold gratitude in our hearts for all those who made the ultimate sacrifice for this country.

05/20/2026

Your brand is not what you say it is. It is what your customers believe it is. If you are not controlling that narrative, the marketplace will.

Every impression, every interaction, every message you send is shaping how people see you. Make sure you are the one doing the shaping.

Need help? Give us a call!

05/15/2026

76 percent of consumers trust direct mail when making purchase decisions, compared to just 38 percent who trust digital ads. In our latest blog post, we explain why leading your marketing strategy with print and using digital to extend the conversation consistently outperforms the reverse.

https://azlitho.com/blog/leading-with-print-why-its-so-important-to-your-marketing

05/12/2026