11/02/2026
++ Juicero: The $120 Million Squeezed Machine ++
Raised $120M from top VCs (including Google Ventures) to build a $700 Wi-Fi-connected juice press. Silicon Valley praised it as the "Nespresso for juice."
A Bloomberg reporter discovered that users could squeeze the juice packs faster and easier with their bare hands-no $700 machine required. The company shut down shortly after.
Over-engineering a non-existent problem. Capital can build high-tech hardware, but it can't create a real problem for that hardware to solve.