At eNiche Commerce we understand business, believe we're different and proud to say we're different. We know we're different from traditional ad agencies, web design companies, traditional media and marketing mediums in many areas but most importantly an operating principle learned that is so obvious but because we we're always in survival mode we're oblivious to it until one day we we're forced t
o be different. In fact, it's in our DNA, our core, a principle that transformed us from a struggling web design firm during the "good times" to flourishing into a National industry leader during the worst economic conditions since the Great Depression. This difference has allowed us to maintain 95% of our client base year over year while most importantly help our clients achieve the same level of success. By awakening them to the fact traditional media is not as effective as it once was for two main reasons. First, research tells us that people typically get barraged with 1800+ different messages each day, and because of technology we have become pretty good at blocking these messages out. Second, shopping online or researching to solve a problem or fill a need is much more convenient to do so online using the Internet. Now because of the buying process of the consumer and business has changed in a great way for small business. This revolution has levelled the playing field for small business and created the greatest opportunity for growth in the worst of times if you too can adapt our principle and start to believe you must:
Out Think, Not Out Spend, the Competition
