10/29/2026
Most practices treat the price conversation as the last step of the consult. That’s the expensive mistake.
By then, you’ve spent an hour building excitement for a plan the patient may not be able to say yes to. The cost isn’t the lost case. It’s the hour, yours and theirs, that you can’t get back.
Dr. Hustle moved that conversation to the front of the process, and changed what a consult costs his practice. His take on why most dentists get this backwards is in the video.
If you could only change one thing about when information reaches the patient, what would it be?
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