Lightt Media

09/07/2020

04/30/2020

SEO tip: the linking structure of your website plays a huge role in how well your website ranks in search results. Google may ignore you if it doesn’t understand the relationships between your pages and what you’re trying to achieve with your internal links. And you don’t want to miss out on the massive amount of searches happening right now because of social distancing. Have a question? Leave us a comment.

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/29/2020

TikTok Finally Opens Ads API

As TikTok’s growth skyrockets, many media buyers scratched their heads last year over the delay in making advertising accessible quickly.

After starting in beta, the self-serve platform was released last year, and now they have greenlit their first API connection with Sprinklr.

Sprinklr already integrates paid media platforms into one usable space for Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn.

“Instead of going into each platform, brands are able to do that in one platform to manage them across the board,”- Lauren Kiser, Sprinklr Advertising, Senior Product Manager

Capabilities for API Functionality

Sprinklr will be able to perform all normal functions for campaign management, such as campaign creation, ad creation, targeting, and ex*****on. Data will be available in Sprinklr’s interface, allowing for easy viewing of their TikTok spend versus other social platforms.

Advertisers using Sprinklr will also have access to first and third-party data, along with proprietary audience data TikTok has collected.

They do note that age is specifically a self-reported demographic data point.

Spinklr users will also benefit from the features they are accustomed to with the platform, such a streamlined ad creation, governance and approval roles for user levels, and real-time reporting.

It also helps their users reach the younger audience many have seen flee Facebook, with more than half its US users falling into the 18-34 year-old range. It’s also a highly desirable audience because of spending power, with a little over a third having a household income of over $100,000.

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/29/2020

Make your website more interactive and gives you opportunities to connect with your visitors. This is especially important now while people are trying to find solutions to their problems during the COVID crisis. If you do this yourself, it can take you hours and that’s precious time away from your business. Give us a call to find out how much time we can save your business and the value we provide.

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/29/2020

Branding is all about communication and consistency. Polished design is very important, but it can only help you if your audience knows who you are trying to reach and why you are a good fit for them. Our branding services help you make a fantastic first impression across all of your online properties that will engage you with your target market. This is really important in order to convey that your business is a good fit for solving problems people are having because of the current crisis.

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/28/2020

Time Spent With Social Media is Up Across the Board

People are spending more time-consuming content on social media, especially video content. eMarketer now projects that people will spend an average of 1 hour and 20 minutes per day with social media this year. That’s an increase of 6 minutes per day compared to eMarketer’s previous forecast.

“We’re seeing increased engagement on IG Live, Facebook Live, with short form content and videos. In general, the increase from our previous forecast is six minutes. So this is, of course, average throughout the day. And it’s averaged out throughout the year, of course. From the year before it’s a seven minute increase. So when it’s all added up it comes to about an hour-and-twenty-minutes-plus of time spent on social networks, which is a tremendous amount of time. And yes, the impact from COVID is positive on social media engagement.”

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/28/2020

Have you created a website only to realize that it looks terrible on mobile and isn’t user friendly? What a nightmare, am I right?! Many of your visitors will discover you on their mobile phone, especially now that they’re at home. You don’t want to lose opportunities to be visible in Google search when people are searching for things while social distancing. Here’s what we do to give your visitors a fantastic mobile experience that makes it easy for them to connect with you.

Travis Stephens | Lighttmedia.com | 405-464-9719
PR | Web Design | Graphic Design | Social Growth

04/27/2020

Would you use this app?

Australia launched a contact-tracing mobile app Sunday to boost its efforts to combat the coronavirus outbreak.

COVIDSafe will record the digital handshake a mobile phone makes with other users of the app, according to a government statement. If someone catches the virus, they can then share that contact data with health authorities to speed up tracing.

A broader testing regime and the contact-tracing app are seen as necessary for Australia to consider relaxing restrictions on the economy. The government has stressed the data will only be used by health officials and won’t be accessible by police or other federal or state agencies.

The app records the date and time, distance and duration of any contact. All information collected is securely encrypted and stored on the user’s phone but no one, not even the user, can access it, Minister for Government Services Stuart Robert said in the statement.

Officials will only be able to access information for a close contacts –- when a person has come within approximately 1.5 meters of another app user for 15 minutes or more.

04/25/2020

Facebook rolling out free video calling for up to 50 people
Facebook on Friday announced a slew of new video-calling features including Messenger Rooms, which allows users to host video calls of up to 50 people.
Messenger Rooms poses an immediate threat to Zoom and Houseparty, two video-calling products that have seen their usage skyrocket over the past month as a result of the coronavirus pandemic. The new video features arrive as more users turn to Facebook apps to socialize with their friends and family while remaining in quarantine as a result of the pandemic.

Shares of Zoom, which had been up 3% on the day, fell as much as 5% on the news.
Messenger Rooms is the flagship of Facebook’s new video-calling services. The free feature will allow Facebook and Messenger users to create group video calls of up to 50 people. By contrast, Messenger video calls are limited to eight people.

Messenger Rooms’ 50-person limit will not be immediately available. Facebook users will see a smaller limit at launch, but it will soon ramp up to 50 people, a spokesman for the company told CNBC. The limit will vary for users at launch, the spokesman said.

By comparison, Zoom allows up to 100 people to video chat for free for up to 40 minutes. Houseparty supports up to eight people.
Video calls on Messenger Rooms have no time limit, and they will include features like augmented reality filters that allow people to add silly masks to their faces. Room hosts will also be able to lock the calls and remove users. Facebook and Messenger users can create Messenger Rooms, and they can invite anyone to join, including people who don’t have a Facebook account.

Messenger Rooms will start rolling out to users on Friday, and it’ll ramp up to more regions over the coming weeks.

04/25/2020

Instagram Playbook: Using Stories in the Age of COVID-19

A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.

The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers.

Businesses have taken to using stories as a way to connect with people and add value to their day.

“For example, fitness studios have posted workout challenges to keep their customers active and engaged, and food delivery services have used Stories to encourage people to support local restaurants by ordering takeout and delivery.”

The real-time and authentic nature of stories make them an ideal way to communicate given how things are rapidly changing from one day to another.

Get the most out of the Instagram stories format with unique features that make it easy for customers to support your business.