SQAD

SQAD SQAD provides data to media buyers and sellers.

For more than 40 years SQAD has been a leader in the advertising industry, providing ad cost transparency with actual transaction-based cost data, powerful audience analytic tools, and end-to-end media planning software for brands & agencies. SQAD® is recognized nationally as the industry source of reliable actual advertising costs of National and Local Broadcast, Radio, Hispanic TV, and Internet

Display and Video Advertising. SQAD’s real cost metrics obtain media at fair market values and reflect nearly $30 billion annually in media transactions based on actual buys. SQAD provides current and future pricing information to help organizations more effectively manage all media investments.

Knowing how to adjust media budgets by market is a key differentiator for the high-performing advertisers.Targeting Adul...
08/03/2022

Knowing how to adjust media budgets by market is a key differentiator for the high-performing advertisers.

Targeting Adults 25-54, in Charlotte, is more expensive this year no matter what time of day you run ads on local TV. The SQAD data shows that Daytime is 30% higher than a year ago.

Knowing how to adjust media budgets by market is a key differentiator for high-performing advertisers.m_medium=img&utm_campaign=mcl-ngt&utm_content=03082022

While cord-cutting also accelerated in 2020, the overall increase in linear TV time among those who remained helped bala...
04/05/2022

While cord-cutting also accelerated in 2020, the overall increase in linear TV time among those who remained helped balance things out.

Read about more linear TV trends in our analysis: http://ow.ly/A34L50Ic71S

Despite the increase in streaming numbers, time spent watching linear TV increased by 9.2% in 2020. According to eMarket...
03/31/2022

Despite the increase in streaming numbers, time spent watching linear TV increased by 9.2% in 2020. According to eMarketer, US adults spent an average of 4 hours 31 minutes glued to their television sets every day.

Take a look at our analysis: http://ow.ly/BESm50Ic6mz

Here’s an ad cost insight out of Indianapolis you might find interesting…When targeting adults 18-49, cable CPPs for all...
03/30/2022

Here’s an ad cost insight out of Indianapolis you might find interesting…

When targeting adults 18-49, cable CPPs for all dayparts have increased. Compared to 2021, CPPs for Daytime ad costs are up by 49% ($102) and Late Fringe by 64% ($85).

We’re looking for a fun, people-focused, and solution-driven individual to help us deliver trusted data tools and effici...
03/30/2022

We’re looking for a fun, people-focused, and solution-driven individual to help us deliver trusted data tools and efficient applications to our roster of diverse clients.

Remote/Hybrid opportunity available.

Fluency in German and English required.

http://ow.ly/3Rou50I75ZN

Address

Tarrytown, NY

Telephone

(914) 524-7600

Website

Alerts

Be the first to know and let us send you an email when SQAD posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category